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Evaluation of the Austrian Television Fund

Evaluation of the Austrian Television Fund

Since 2004 the production of television films in Austria has been supported through the Austrian Television Fund, in as far as it is not a matter of commissioned productions but of co-productions or in-house productions by independent television producers. After the first three years of this means of support, the Austrian Regulatory Authority for Broadcasting and Telecommunications (RTR-GmbH), which controls the fund in question, has commissioned an evaluation from the Hans Bredow Institute.

In order to also measure the effect of the Austrian Television Fund in quantitative terms, a written questionnaire was submitted to the Austrian producers of television programmes, with the intention of gauging the changes in television production from 2004 - 2006 in comparison to the period from 2001 - 2003.

 

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Project Description

The evaluation makes it clear that the Austrian Television Fund has led to a shift from commissioned to co-productions and has with that strengthened the role of the producers vis-à-vis the television providers. Beyond that, it has fostered the acquisition of productions with foreign television providers and in this way enabled growth over and above the demand from the ORF (Austrian Broadcasting). In addition, it has reinforced the amassing of capital with producers by demanding agreements on the reversion of rights and the situation of ancillary rights with producers.

Project Information

Overview

Duration: 2006-2008

Third party

RTR Rundfunk und Telekom Regulierungs GmbH

Cooperation Partner

Contact person

Dipl.-Soz. Hermann-Dieter Schröder
Senior Researcher Media Management & Media Organisation

Dipl.-Soz. Hermann-Dieter Schröder

Leibniz-Institut für Medienforschung │ Hans-Bredow-Institut (HBI)
Rothenbaumchaussee 36
20148 Hamburg

Tel. +49 (0)40 45 02 17 - 32
Fax +49 (0)40 45 02 17 - 77

h.d.schroeder@hans-bredow-institut.de

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