The Individual Value of Services offered by the Media
Different services offered by the media satisfy different individual needs, and thus, have an individual value. This report sorts out the different needs and functions for the Public-Value-Study of the ORF [Austrian Broadcasting Corporation].
The ‘individual value’ also plays a role in connection with the debates on the public value of services offered by the media in general and of public service offerings in particular. In other words, it is important to look at the functions of the services offered by the media and if they are fulfilled from the perspective of individual users of these media services.
The Hans-Bredow-Institut analysed different access points of communication to the world which people can follow with the help of services offered by the media: general observations of the world, thematic interests and preferences, group-related needs, and situational problem-related needs. These four access points to the world can be referred to eight functions of media: orientation, studying, entertainment, counselling, participation, confronting oneself, social confrontation, and protection.
The Hans-Bredow-Institut prepared an analysis on the individual value of services offered by the media. The analysis is connected to the Public-Value-Study of the Österreichische Rundfunk [Austrian Broadcasting Corporation].
Hasebrink, Uwe (2016): Der individuelle Wert von Medienangeboten in digitalen Medienumgebungen. In: ORF (Hrsg.): Public Social Value. Wien: ORF, S. 4-35. (Link zum Text)
„Public Social Value“, Teilnahme von Uwe Hasebrink an einer TV-Podiumsdiskussion des ORF am 29. April 2016 in Wien.
Research programme: RP3 - Knowledge for the Media Society