Prof. Dr. Uwe Hasebrink, after studying Psychology and German Philology in Hamburg, he subsequently worked for three years at the Institute for Social Psychology at the University of Hamburg.
He joined the Hans-Bredow-Institut in 1986 as a researcher; from 1988 he also acted as the executive manager. In 1998, he was elected to the Institute’s directorate. In 1999, he was Acting Professor of Communications at the College of Music and Theatre in Hanover. In spring 2001, he received a chair in “Empirical Communications Studies” from the University of Hamburg and the Hans-Bredow-Institut jointly.
Since 2009 he is a member of the board of directors of the Research Center for Media and Communication (RCMC), which brings together university and non-university media and communication research in Hamburg, and at the same time one of the spokespersons of the Graduate School Media and Communication, which is being supported within the context of the Hamburg initiative of excellence.
Alongside this, he was spokesperson for the specialist group on reception research in the DGPuK from 1998 to 2003, co-publisher of the series “Rezeptionsforschung” (reception research) from 2003 to 2007, and a member of the Management Committee of the International Radio Research Network (IREN) from 2004-2006. He has been a member of the Executive Board of the European Communication Research and Education Association (ECREA) since 2004 and has held a curatorship at the Academy for Journalism and Communications in Hamburg since 2001. Since 2009 he has been a member of the international board of the "Journal of Children and Media".
His research emphases at the Institute are in the areas of media use and media contents, as well as media politics; in recent years these included primarily: patterns of individual use and media repertoires, the convergence of the media from the user's perspective, consequences of online media for classical media, media use with children and young people, forms of user interest vis-à-vis the media, as well as European media and European audiences.