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Lisa Merten, M. A.

Lisa Merten, M. A.

Lisa Merten, M. A., has been working as a junior researcher at the Leibniz Institute for Media Research | Hans-Bredow-Institut (HBI) in Research Programme 1 "Transformation of Public Communication - Journalistic and Intermediary Functions in the Process of Opinion Formation" since July 2015.

Her research interests include media use in digital media environments, especially with regard to the reception and effects of information-oriented media offerings, personalisation processes in publics shaped by algorithms and the development of digital methods.

She is currently investigating how users connect to different publics through their media use and other communicative practices in the DFG project "Public Connection".

Lisa is also one of the principal investigators in the sub-project "Media Use and Social Cohesion". In this project, she is researching whether and how people contribute to the creation of public spheres and social cohesion or to the fragmentation of publics and polarisation of political attitudes through their information-related social media use.

In the summer semester of 2021, she will be the assistant professor of Computational Social Science at the Center for Data and Methods at the University of Konstanz.
In her cumulative dissertation project, she conducts research on practices of news use in the context of social media.

Lisa studied communication science at the University of Leipzig, at the TU Dresden as well as at the Universiteit van Amsterdam and Boston University with a scholarship from the Studienstiftung des Deutschen Volkes. After and during her studies, she worked in market and media research (e.g. Sinus Institute, ZDF Media Research, Gruner & Jahr, mindline, election campaign Elisabeth Warren for Massachusetts).

Lisa Merten, M. A.

Junior Researcher Media Use & Digital Communication

Leibniz-Institut für Medienforschung │ Hans-Bredow-Institut (HBI)
Rothenbaumchaussee 36
20148 Hamburg

Tel. +49 (0)40 45 02 17 87
Fax +49 (0)40 45 02 17 77

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Research activties by Lisa Merten, M. A.

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