The Leibniz Institute for Media Research | Hans Bredow Institute (HBI) examines media change and the related structural shifts in public communication.
Information on the organisation of the Institute, its financing, the bodies, the academic advisory board and its eponym Hans Bredow.
All employees: board of directors, academic and non-academic staff, guest researchers
Latest news from the Institute
We are looking for new colleagues!
Dr. Stephan Dreyer
Prof. Dr. Wiebke Loosen
Prof. Dr. Matthias C. Kettemann, LL.M. (Harvard)
Dr. Tobias Mast
The academic profile of the Leibniz Institute for Media Research | Hans-Bredow-Institut (HBI) is characterised by its research programmes.
The Institute focuses on transferring its work to various target groups and various formats in the broadest way possible.
The Leibniz Institute for Media Research | Hans-Bredow-Institut (HBI) is engaged in numerous international and national research networks in research and practice.
An overview of all research projects that are carried out during the current research year.
“Medien & Kommunikationswissenschaft“ offers a forum for the discussion of media and communication-related issues and for analyses of media development from different perspectives and for all media.
Series "Working Papers of the Hans-Bredow-Institut”
The annual and activity reports document the Institute's work in the areas of research, transfer and service on a yearly basis.
Other series and publications of the Institute
Freshly Served for Lunch: Media Research
We talk about topics of scientific and social relevance
Information about the library
Overview of all available jornals
Overview on our library's classification scheme
Di. 11-19 Uhr Mi. 10-17 Uhr Do. 10-17 Uhr
Rothenbaumchaussee 36 20148 Hamburg
Olga Lévay, Cindy Hesse und Christoph Graebel Telefon: (+49 40) 45 02 17 22 Mail: bibliothek@leibniz-hbi.de
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From March 2013 until July 2014, Dr. Anne Schulze worked at the Hans-Bredow-Institut as a research assistant as part of the BMFSFJ-/LfM-project, “Kinder und (Online-) Werbung [Children and (Online) Advertising]".
Research Assistant
“Is this advertisement?” Children as well as many adults have more and more problems to recognise advertisement on the internet. An interdisciplinary project examines to what extent children meet advertisement on their favourite websites and what requirements are imposed on primary schoo...
Preusse, J.; Schulze, A. (2016): Online-PR von NGOs. Forschungsüberblick und empirische Befunde einer Nutzerstudie von NGO-Seiten in Facebook [Online PR of NGOs. Research Overview and Empirical Results of a Study on Users of NGO Facebook Pages. In: L. Rademacher, N. Remus (eds.),...
Dreyer, S.; Lampert, C.; Schulze, A. (2014): Kinder und Onlinewerbung. Erscheinungsformen von Werbung im Internet, ihre Wahrnehmung durch Kinder und ihr regulatorischer Kontext [Children and Online Advertising. Forms of Internet Advertising, Their Reception by Children and Their Regulatory Context]....
Schulze, A.; Preusse, J. (2014): Erwartungen und Ansprüche von Nutzern an den Auftritt intermediärer Organisationen in sozialen Onlinenetzwerken. Eine Studie am Beispiel der facebook-Seiten von NGOs [User Expectations and Claims Regarding the Online Presence of Intermediary Organisations o...
Schulze, A. (2013): Internetwerbung und Kinder. Eine Rezeptionsanalyse [Internet Advertising and Children. A Reception Analysis]. Springer VS
Gehrau, V.; Schulze, A. (2013): Quantitative Beobachtung: Grundprinzipien und Anwendungen [Quantitative Observations: Basic Principles and Applications]. In: W. Möhring, D. Schlütz (Hrsg.), Handbuch standardisierte Erhebungsverfahren in der Kommunikationswissenschaft [Handbook Standar...
"Changing Commercial Communication in Online Environment. New Challenges for Young Target Groups, Poster presented by A. Schulz at the 5th European Communication Conference (ECREA) on 13 November 2014 in Lissboa, Portugal.
"Kinder und Onlinewerbung", Vorstellung der gleichnamigen Studie durch S. Dreyer, C. Lampert und S. Schulze im Rahmen der Tagung "'Vielleicht könnte das ja Werbung sein.' Zum Umgang von Kindern mit Werbung im Internet" am 3. November 2014 in Berlin.
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