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The Audience Disperses. Usage Research in Converging Media Environments

„Das Publikum verstreut sich. Nutzungsforschung in konvergierenden Medienumgebungen.“ [The Audience Disperses. Usage Research in Converging Media Environments], Keynote by U. Hasebrink at the SGKM annual conference 2009 on the topic „State-of-the-Art und Zukunft der Media- und Werbeforschung“ in Zurich on 26 March 2009.

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