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Reporter as Trademarks: Personal Branding in Journalism

"Reporter*innen als Marken: Personal Branding im Journalismus [Reporter as Trademarks: Personal Branding in Journalism]", lecure by J. Reimer in the lecture series "Medienmarken [Media Trademarks]", organised by Prof. Dr. Gabriele Siegert and Isabelle Krebs on 25 May 2016 at the Institut für Publizistikwissenschaft und Medienforschung in Zurich, Switzerland.

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