How can media change be systematically and continuously monitored?
In which way does media change show up in various areas of society and their shared knowledge?
How can science sustainably uphold its mission of knowledge transfer within media society?
In the face of media change, science must react appropriately to new challenges and make its social responsibility more visible. Research Programme 3 reflects on research processes in which evidence-based knowledge is generated from the field of media and communication sciences. In dialogue with societal actors, the research programme analyses how such knowledge can help to overcome the challenges caused by media change. Such research of transfer takes place in close exchange with actors from various fields of society. In four areas, in which the Institute has been conducting basic and applied research for many years, demand-oriented and empirically based answers to current societal problems are being developed. These so-called ‘areas of competence’ in which the Institute is perceived as a relevant knowledge agency by scientific, societal and political actors, are: a) Growing Up with Digital Media, b) Health Communication, c) Media History, and d) Public Service and Public Value.How do we implement such an agenda?
We conduct topic-specific research with relevant stakeholders in the 'areas of competence'.
We reflect on the organisation of research processes in order to make knowledge from the field of media and communication science available to the various information needs in a sustainable way.
We analyse the domain-specific changes in science communication and participate in the theory development of transfer research.
In Research Programme 3, the consequences of media change for the above-mentioned domains are systematically investigated. On a meta-level, Research Programme 3 examines the role of evidence-based media and communication science knowledge in coping with this change by different population and stakeholder groups. Within the above-mentioned areas of competence we take into account: the respective constellation of actors, the action-guiding goals and conflicting goals as well as the way in which knowledge is absorbed and processed.
The interdisciplinary project "Coding Public Value" investigates the possibility of shaping media policy by means of software development. The core of the project is to develop software for public media platforms that not only serves business models but is also oriented towards the common...
International data on children and online media is extensive, heterogeneous and partly contradictory. The CORE project seeks to create a comprehensive pan-European knowledge platform with the participation of international researchers and relevant interest groups, providing an overview of the resear...
The study, commissioned by the EU Commission, examines how the EU strategy Better Internet for Kids (BIK) is being implemented in the individual Member States and draws up a BIK Policy Map III on this basis.
The project investigates the broadcasting activities of the Hamburg author Siegfried Lenz (1926-2014) and explores the development of the cultural value of public service broadcasting.
How can integration services of the media be assessed? The pilot study in cooperation with the ZDF has developed criteria that can be used to describe the performance of public media in the context of society.
Using the example of the Science Media Center Germany, a new organization at the interface between science and journalism, research is being conducted into how the field of science communication is changing.
How do children and adolescents in Europe use the Internet; which risks do they encounter and how do they handle them? The project EU Kids Online has been dealing with these questions since 2006.
How do scientific findings about journalistic media and social media get into the world? What criteria do science editors use to select topics? And what impact can scientific content have with it?
In several projects, the institute is investigating the new child-specific data protection regulations of the GDPR with regard to children's rights, identifying problem areas and working together with relevant stakeholders to develop solutions.
What role do health-related offers play in the app repertoire of young people? And how are the offers with regard to their health-promoting potential, their possible risks and their quality to be evaluated?
Children and young people use media to position themselves within their social groups and contexts. Together with colleagues of the FAU Erlangen-Nuremberg, we examine in a longitudinal study what role their media repertoire and their communicative practices play and how these change over time.
In the digital sphere, children and young people establish relationships towards real life, fictitious and artificial media figures. This entails risks. The project examines to what extent the German regulation on the protection of minors from harmful media contents is still suitable to protect a fr...
To what extent do people with disabilities have access to digital, online devices in care facilities? What opportunities and challenges does this present for the promotion of media literacy? Together with colleagues from TU Dortmund University, the Hans-Bredow-Institut analysed the media literacy in...
The network project looked at the historical and today's role of the media in the Baltic Sea Region in light of current challenges and analysed historical lines of developments of migration processes. In 2017/18, the project was funded by the Landesforschungsförderung Hamburg [Hamburg Resea...
With increasing online use of children, also the topic of E-Health gains importance. The project focuses on a structured overview of health-related apps for the young target group and addresses parents as well as stakeholders like educators and health professionals.
What does science already know about existing health-related information and the way in which it is used? To answer this question, we analysed available findings.
In order to find out what has to be considered for future developments of youth media protection, children and young people, parents and pedagogues were asked for their individual perspectives.
The Hans-Bredow-Institut has written the academic report on the current development of media in Germany for the Beauftragte der Bundesregierung für Kultur und Medien [German Federal Government Commissioner for Culture and the Media]. The report provides significant parts to the Federal Governme...
How the sensitive topic cancer was addressed in the entertainment television series “Club der roten Bänder” [Red Band Society]” is the focus of this project.
The time when the child is given his/her own smartphone, a lot changes in the communication and everyday life of the family. In his thesis, Marcel Rechlitz examines what this means for parental media education.
Different services offered by the media satisfy different individual needs, and thus, have an individual value. This report sorts out the different needs and functions for the Public-Value-Study of the ORF [Austrian Broadcasting Corporation].
Can Media help to integrate migrants? Historically, Germany has seen many periods of emigration and immigration. 12 million Germans who moved to a territorially reduced post-war Germany as a consequence of World War II had a particular huge impact. Radio broadcasting played a central role in the int...
Relationships between media and by media do not stop at borders. The cooperative project with the Macquarie University in Sydney investigates such transnational histories of media.
Private Broadcasting has existed for only 30 years in Germany. However, it has existed long enough to ask, in a media history project, why and how private broadcasting was implemented.
The City of Hamburg started the campaign “Sleep Well, Baby” to ensure that babies sleep well and safely. However, how do young parents perceive this campaign?
Children and parents consider digital audio pens, like Tiptoi or TING, as toys rather than educational tools. The pens lose their meaning as soon as children learn how to read. Marcel Rechlitz and Claudia Lampert examined the potential of digital audio pens for the reading and language development o...
Health data is recorded and analysed on a large scale nowadays. But what are the risks and potentials?
How children aged up to eight years can be empowered for the media world was analysed by a large-scale EU initiative on Digital Literacy.
Audio-visual media, such as television, can play an important role for issues regarding health. In his thesis, Michael Grimm examines the way in which medical issues are displayed in language and images and how patients understand these presentations.
How do public service broadcasting organisations contribute to society? The Hans-Bredow-Institut supports the European Broadcasting Union with developing appropriate evaluation criteria.
Under what conditions do journalists work for public service broadcasters?
This quarterly publication provides an overview of research findings and developments in the areas of youth media protection and media education.
Children already use their parents’ tablets and smartphones at a young age; later on, they use their own mobile devices to go online. Parents are able to reach their children faster and easier if need be, but they are worried about the misuse of data, increasing expenses and unsolicited conten...
Why do parents decide for or against technical youth protection programmes? Many parents do not know enough about the functions and possible applications of these programmes, they are insecure about the installation of the software or think that it is better to trust their children than controlling...
How can youth media protection and media education keep up with the current development of the media? The Hans-Bredow-Institut has focused on this question in several subprojects, funded by the Federal Ministry of Family Affairs, Senior Citizens, Women and Youth. By doing so, it identified important...
The international research network ‘Entangled Media Histories’ between the universities of Lund (Sweden), Bournemouth (Great Britain) and Hamburg (Germany) is working on a common European history of media.
Although they can use their smartphones everywhere, children and young people use mobile devices primarily in their own rooms at home. Claudia Lampert examined the mobile internet use of German teenagers aged nine to sixteen within the framework of the international comparative study “Net Chil...
Traditional forms of protecting children against harmful media content are increasingly reaching its limits. An international comparison shows how 14 countries are coping with regulatory challenges.
“Is this advertisement?” Children as well as many adults have more and more problems to recognise advertisement on the internet. An interdisciplinary project examines to what extent children meet advertisement on their favourite websites and what requirements are imposed on primary schoo...
Processes of identity formation in the 20th century in the media cities of Hamburg and Leipzig are the subject of a project proposed by the Research Centre for Media History.
By the end of 2015 and in the context of the programme, „Young People and the Media”, the Swiss federal parliamentwishes to achieve an overall appraisal, of whether there is any need for additional regulation in youth media protection at a federal level and of how youth media protection...
How are complementary and alternative medical procedures linked to cancer presented in the media? And how can knowledge of these procedures made available in the best possible way?
How law can and has to react to uncertainty was analysed by Stephan Dreyer in his PhD project, taking the German youth media protection as an example.
What role do sounds play in historical communications processes? The Research Centre Media History looks at the speaking and sound, as well as the listening and perception of the past.
Software for the protection of children is one possibility to make the internet use of children safer. In a short-term study, the Hans-Bredow-Institut examined how many parents use such instruments and what they think about them.
Players of computer games go through phases of excessive playing during their game. Why can some players quit this phase while others cannot?
In collaboration with the ZDF (Second German Television Service), the Institute organised a questionnaire of n=750 parents of children between three and 17. The goal was to learn which aspects of the mediascape parents regard, from their perspective, as problematical with respect to their children,...
In most families, parents decide how long children are allowed to watch TV or what to do on the internet. A study on media education in the everyday lives of families examined which ideas of media education these rules are based on. Six patterns of media education were identified and show how differ...
New services offered by the media and a changing everyday media lifestyle of minors require a modernisation of youth media protection. However, conflicting rights and interests, along with the limited effect of the law, make this a rather difficult endeavour.
Many Asian states are undergoing an upheaval on several levels as far as their media structures are concerned. The technical possibilities accompanying digitalization and Internet-based communication are impinging on these countries, as they do on European states. At the same time, political upheava...
Does television influence how historical events are remembered? In her PhD-project, Juliane Finger has developed an approach to conceive long-term media effects using the example of the Holocaust presented on German TV.
Online content is used transnationally. Is it possible to adjust analogue age classifications that are restricted to individual countries to the current media reality with the help of big data in order to protect minors?
How does media construct our understanding of history? The Research Centre Media History examines this topic in several studies.
Under the umbrella of the interdisciplinary research association on the cultural history of Hamburg (www.fkghh.uni-hamburg.de), academics from various subject areas comprehensively investigated the Hamburg cultural scene during the Weimar Republic and passed on their results to a wider public in 201...
How young people use the "Web 2.0" and how it affects, e.g., their privacy or their attitude towards data protection was examined by the Hans-Bredow-Institut in cooperation with the University of Salzburg.
Television and media users find it difficult to make themselves heard towards media and politics. How are the interests of viewers in Europe preserved nonetheless?
Alcohol is depicted constantly and ubiquitously. The Hans-Bredow-Institut analysed the meaning of these images for young people, as commissioned by the Federal Centre for Health Education (Bundeszentrale für gesundheitliche Aufklärung) and the Hanseatic Academy of New Media (Hamburgische A...