Element 68Element 45Element 44Element 63Element 64Element 43Element 41Element 46Element 47Element 69Element 76Element 62Element 61Element 81Element 82Element 50Element 52Element 79Element 79Element 7Element 8Element 73Element 74Element 17Element 16Element 75Element 13Element 12Element 14Element 15Element 31Element 32Element 59Element 58Element 71Element 70Element 88Element 88Element 56Element 57Element 54Element 55Element 18Element 20Element 23Element 65Element 21Element 22iconsiconsElement 83iconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsElement 84iconsiconsElement 36Element 35Element 1Element 27Element 28Element 30Element 29Element 24Element 25Element 2Element 1Element 66

Talking to People I: Survey

Talking to People I: Survey

In their contribution to the Palgrave Handbook of Methods for Media Policy Research, Prof. Dr. Uwe Hasebrink and Dr. Sascha Hölig write about one of the most important tools in communication science: the survey.
 

„Within the broad repertoire of communication research methods, 'surveys‘ refer to all kinds of standardized interviews with larger samples of individuals in order to make inferences about a specific population (Elmelund-Præstekær, Hopmann, & Pedersen, 2017; Fowler, 2009). Thus, with regard to media policy research, surveys can help to assess how members of a social group – e.g. the general population or specific target groups, journalists, politicians, stakeholders – perceive the political objectives and instruments.”
 
Hasebrink, U; Hölig, S (2019): Talking to People I: Surveys. In: H. Van den Bulck, M. Puppis, K. Donders, & L. Van Audenhove (eds.): The Palgrave Handbook of Methods for Media Policy Research. Palgrave Macmillan. pp.143-160.
 
The entire handbook as well as individual articles are available on the publisher's website.
 

Talking to People I: Survey

In their contribution to the Palgrave Handbook of Methods for Media Policy Research, Prof. Dr. Uwe Hasebrink and Dr. Sascha Hölig write about one of the most important tools in communication science: the survey.
 

„Within the broad repertoire of communication research methods, 'surveys‘ refer to all kinds of standardized interviews with larger samples of individuals in order to make inferences about a specific population (Elmelund-Præstekær, Hopmann, & Pedersen, 2017; Fowler, 2009). Thus, with regard to media policy research, surveys can help to assess how members of a social group – e.g. the general population or specific target groups, journalists, politicians, stakeholders – perceive the political objectives and instruments.”
 
Hasebrink, U; Hölig, S (2019): Talking to People I: Surveys. In: H. Van den Bulck, M. Puppis, K. Donders, & L. Van Audenhove (eds.): The Palgrave Handbook of Methods for Media Policy Research. Palgrave Macmillan. pp.143-160.
 
The entire handbook as well as individual articles are available on the publisher's website.
 

About this publication

Year of publication

2019

RELATED KEYWORDS

Newsletter

Subscribe to our newsletter and receive the Institute's latest news via email.

SUBSCRIBE!