Element 68Element 45Element 44Element 63Element 64Element 43Element 41Element 46Element 47Element 69Element 76Element 62Element 61Element 81Element 82Element 50Element 52Element 79Element 79Element 7Element 8Element 73Element 74Element 17Element 16Element 75Element 13Element 12Element 14Element 15Element 31Element 32Element 59Element 58Element 71Element 70Element 88Element 88Element 56Element 57Element 54Element 55Element 18Element 20Element 23Element 65Element 21Element 22iconsiconsElement 83iconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsElement 84iconsiconsElement 36Element 35Element 1Element 27Element 28Element 30Element 29Element 24Element 25Element 2Element 1Element 66

Kinder und Onlinewerbung

Dreyer, S.; Lampert, C.; Schulze, A. (2014): Kinder und Onlinewerbung. Erscheinungsformen von Werbung im Internet, ihre Wahrnehmung durch Kinder und ihr regulatorischer Kontext [Children and Online Advertising. Forms of Internet Advertising, Their Reception by Children and Their Regulatory Context]. Berlin: Vistas.

Dreyer, S.; Lampert, C.; Schulze, A. (2014): Kinder und Onlinewerbung. Erscheinungsformen von Werbung im Internet, ihre Wahrnehmung durch Kinder und ihr regulatorischer Kontext [Children and Online Advertising. Forms of Internet Advertising, Their Reception by Children and Their Regulatory Context]. Berlin: Vistas.

About this publication

Authors

Dr. Claudia Lampert • Dr. Stephan Dreyer • Dr. Anne Schulze

Year of publication

2014

RELATED KEYWORDS

children • media socialisation and youth media protection • advertising • online

Related projects and publications

Projects
Publications
All
CI_Kids-digital-lives-in-corona-times-Leibniz-Institut fuer Medienforschung_Hans-Bredow-Institut.jpg

EU Study

Kids’ Digital Lives in Corona Times

What effects does the corona crisis have on families, children and their use of digital media? The HBI participates with a German partial survey in a European comparative study of the Joint Research Centre of the European Commission (JRC).
CI_CORE-Projekt_Leibniz-Institut-fuer-Medienforschung.jpg

Clearing up the Data Jungle

Children Online: Research and Evidence (CORE)

International data on children and online media is extensive, heterogeneous and partly contradictory. The CO:RE project seeks to create a comprehensive pan-European knowledge platform with the participation of international researchers and relevant interest groups, providing an overview of the resea...
EuKidsOnline_CI_Leibniz-Institut-fuer-Medienforschung_Hans-Bredow-Institut.jpg

Presentation of Results

EU Kids Online

How do children and adolescents in Europe use the Internet; which risks do they encounter and how do they handle them? The project EU Kids Online has been dealing with these questions since 2006.  
DSGVO-Kinderrechte_Hans-Bredow-Institut_siarhei-plashchynski-362979-unsplash.jpg

What Does the GDPR Mean for Children?

GDPR and Growing Up in Digital Media Environments

In several projects, the institute is investigating the new child-specific data protection regulations of the GDPR with regard to children's rights, identifying problem areas and working together with relevant stakeholders to develop solutions.
CI_30b_KoFi_Mediensozialisation_Hans-Bredow-Institut.jpg

DFG Project Media Socialisation

Connected Kids: Socialisation in a Changing Media Environment

Children and young people use media to establish their position within their respective social groups and contexts. The role their media repertoires and communicative practices play in this and how these change over time is being examined in a qualitative longitudinal study with colleagues from the...
CI_KammerlLampertMueller_Sozialisation.jpg

Project Findings Open Access

Sozialisation in einer sich wandelnden Medienumgebung [Socialisation in a Changing Media Environment]

In the DFG project "Connected Kids: Socialisation in a Changing Media Environment", Rudolf Kammerl, Claudia Lampert and Jane Müller investigated how media developments and the increasing use of media in families, peer groups, schools, etc. affect the actor constellations and communica...
CI_Kinder-und-Jugendschutz_Claudia-Lampert.jpg

Looking beyond the Horizon

Online-Erfahrungen von Kindern und Jugendlichen aus 19 europäischen Ländern

In the journal "Kinder- und Jugendschutz" (Protection of Children and Young People), Dr Claudia Lampert describes the negative experiences children and young people have online and how they can be enabled to use digital media in a self-determined way.   The article is based on finding...
CI_Lampert-Claudia_Thiel-Kira_Mediennutzung-Schule-Lockdown-Leibniz-Institut-für-Medienforschung.jpg

Working Paper

Mediennutzung und Schule zur Zeit des ersten Lockdowns während der Covid-19-Pandemie 2020

This report by Dr. Claudia Lampert and Kira Thiel provides an overview of how families in Germany experienced the lockdown phase - in particular, the switch from face-to-face to distance learning - and to what extent this has changed their media use.   It is part of the Kids' Digital Lives...
CI_BIK-Policy-Map-III-HBI.jpg

EU Study

Third Better Internet for Kids Policy Map

On 30 November 2020, the third edition of the study "Better Internet for Kids" Policy Map was presented at the Safer Internet Forum. The HBI and the TU Dublin were involved in this study. It was commissioned by the EU Commission.   The study provides an overview of policy design and i...
CI_CL_merz_20_3.jpg

EU Kids Online

Same same, but different. Online-Erfahrungen von Kindern und Jugendlichen in Europa

What are the experiences of children and young people in Europe when they are online? This is the focus of the international comparative study EU Kids Online. In the journal medien+erziehung [media+education], Dr. Claudia Lampert, Kira Thiel and Prof. Dr. Uwe Hasebrink give an overview of the study...
show more

Newsletter

Subscribe to our newsletter and receive the Institute's latest news via email.

SUBSCRIBE!