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The Music Business in Hamburg – Profiles, Trends and Development Opportunities

The Music Business in Hamburg – Profiles, Trends and Development Opportunities

The motivation for this research, which already started in 2005, was the sharp increase in competition between locations of the music business in Germany. This competition is driven above all by a comprehensive structural change in the media and communications industry, which consequently affects the structure of the music business. The dissolution of traditional boundaries between branches is characteristic for this structural change, so that it seemed reasonable to bring related markets into the analysis as well. At the centre of the investigation is the question which conditions contribute to securing and extending Hamburg as a frontrunner location for music in Germany.


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Project Description

This project attempts to develop a concept for strengthening Hamburg as a location for music on the basis of a survey of developments in the city and in cooperation with those actively working in the music business. Alongside researching data and administering a questionnaire among the music companies in Hamburg, three workshops were conducted with representatives of the sector.

The study showed that current structural changes in the music industry must be considered individually for the different sections of the business.  
Furthermore, Hamburg remains one of the most important locations for the music business in Germany and can point to some strengths in that business and build on them, particularly its strong suit: creative potential.
A key characteristic of the music business in Hamburg as location are the networks present in various forms, which further reinforce the advantage of local proximity. The existing institutions and initiatives, which at present offer advice and support for the music business, ought, therefore, to be strengthed appropriately, in order to be able to meet the increased demands. The additional establishment of a “Coordinating Office for Music” could offer support here. Beyond that the programme of qualifications and further education should be optimised and the perception of Hamburg as a location for music with its programmes should be reinforced by developing an agreed communications concept.

Project Information


Duration: 2005-2008

Third party

Behörde für Wirtschaft und Arbeit der Freien und Hansestadt Hamburg

Cooperation Partner

Contact person

Christiane Matzen, M. A.
Head of Science Communication

Christiane Matzen, M. A.

Leibniz-Institut für Medienforschung | Hans-Bredow-Institut (HBI)
Rothenbaumchaussee 36
20148 Hamburg

Tel. +49 (0)40 45 02 17 41

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