For the first time in history, Facebook grants science access to its data records. As part of the SHARENEWS project, Dr. Cornelius Puschmann is investigating the criteria according to which Facebook users share messages on the platform.
Facebook, with its approximately two billion users worldwide, has an enormous amount of data at its disposal. So far, the company has kept these well sealed. Now the independent research commission Social Science One
has enabled access to big data. For one year, it supports twelve research projects that examine Facebook data in the context of elections.
project, in which the Leibniz Institute for Media Research|Hans- Bredow-Institut is involved as well, investigates the "shareworthiness" of online news. In a transnational study, the team of ten researchers wants to find out what characteristics of a message make users spread it on Facebook.
The study will be carried out in the Netherlands, Italy, Poland and Germany. The research team consists of ten researchers from different European institutions: University of Amsterdam, GESIS - Leibniz Institute for Social Sciences in Cologne, Vrije Universiteit Amsterdam, Adam Mickiewicz University, Loughborough University and the Leibniz Institute for Media Research | Hans- Bredow-Institut (HBI). The project is led by the University of Amsterdam. Together with GESIS, the HBI will provide the findings for Germany.
The Role of Facebook
To ensure independent research, all twelve research projects using Facebook data were selected by Social Science One. The company Facebook had no influence on the selection nor does it support the projects financially. The company merely provides the data and has no influence whatsoever on what is done with it.
Data Protection & Privacy
Facebook makes its data available in aggregated form. No conclusions about individual profiles can be drawn from this. In the case of the SHARENEWS project, for example, only data records via shared links are used. Researchers can see which links were shared at what time, but not by whom.
Social Science One
Social Science One is a body consisting of scientists from all over the world and independent foundations acting as donors. The aim is to promote cooperation between Internet platforms and science. Dr. Cornelius Puschmann is part of the Scientific Advisory Board.
More about this Topic
Social Science One
Social Science One's first project on "The Effects of Social Media on Democracy and Elections" offers researchers privacy-compliant access to Facebook data, funding from seven non-profit foundations across the ideological spectrum, and a novel Social Science One peer review service designed to accelerate scientific progress and shorten the time to publishing the results.