What can a local media regulator (at all) do against a multinational internet company based abroad whose products and functions do not comply with local law and norms?
The project pursues the question which methods a local regulator can utilise to influence the persons who on behalf of the multinational internet company decide whether their own products and functions should be specifically adjusted for a local sales area or not. It takes up established compliance theories (“responsive regulation”, “context coordination”, “nudge”) and analyses fundamental decision-making processes in companies regarding compliance-related decisions, including additional features of multinational companies in the media industry.
Based on such sector-specific analysis, potential starting points appear on the horizon, which can better regard the systemic inherent logics of multinational media companies and thus improve the effectiveness of regulatory measures.
Leibniz-Institut für Medienforschung │ Hans-Bredow-Institut (HBI)