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Regulatory Influence on Multinational Internet Companies

Regulatory Influence on Multinational Internet Companies

What can a local media regulator (at all) do against a multinational internet company based abroad whose products and functions do not comply with local law and norms?

The project pursues the question which methods a local regulator can utilise to influence the persons who on behalf of the multinational internet company decide whether their own products and functions should be specifically adjusted for a local sales area or not. It takes up established compliance theories (“responsive regulation”, “context coordination”, “nudge”) and analyses fundamental decision-making processes in companies regarding compliance-related decisions, including additional features of multinational companies in the media industry.

Based on such sector-specific analysis, potential starting points appear on the horizon, which can better regard the systemic inherent logics of multinational media companies and thus improve the effectiveness of regulatory measures.

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Project Description

What can a local media regulator (at all) do against a multinational internet company based abroad whose products and functions do not comply with local law and norms?

The project pursues the question which methods a local regulator can utilise to influence the persons who on behalf of the multinational internet company decide whether their own products and functions should be specifically adjusted for a local sales area or not. It takes up established compliance theories (“responsive regulation”, “context coordination”, “nudge”) and analyses fundamental decision-making processes in companies regarding compliance-related decisions, including additional features of multinational companies in the media industry.

Based on such sector-specific analysis, potential starting points appear on the horizon, which can better regard the systemic inherent logics of multinational media companies and thus improve the effectiveness of regulatory measures.

Project Information

Overview

Duration: 2010-2011

Third party

Cooperation Partner

Contact person

Prof. Dr. Per Christiansen, MSc (LSE)
Senior Visiting Research Fellow

Prof. Dr. Per Christiansen, MSc (LSE)

Leibniz-Institut für Medienforschung │ Hans-Bredow-Institut (HBI)
Rothenbaumchaussee 36
20148 Hamburg

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