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Public Connection: The Contribution of Individuals to the Construction of the Public

Public Connection: The Contribution of Individuals to the Construction of the Public

The way in which people connect to the public differentiates within a profound media-centric environment. There are a variety of communication forms – beside the already established form of mass communication – which are entirely focused on specific public spheres and linked to specific roles. A few of the new forms are perceived positively, for instance increased opportunities for participation and a greater variety. However, some forms are also viewed as negative, such as the fragmentation and the dissolution of boundaries concerning privacy and the public. How do these individual repertoires of public connection contribute to the change of publics? The project aims to reconstruct individual practices of public connection and their significance for communicative figurations of public spheres.

Photo by Dominik Martin on Unsplash

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Project Description

The project is part of the joint research project “Transforming Communications”, which has been developed by the University of Bremen and the University of Hamburg together with the Hans-Bredow-Institut.

Individual cross-media repertoires of public connection will be analysed for different kinds of public spheres using a multi-method design. The design will include a qualitative panel study based on an analysis of interviews, diaries and digital traces, standardised online questionnaires, as well as a secondary analysis of longitudinal studies regarding media usage.

Project Information


Duration: 2019-2023

Research programme:
RP1 - Transformation of Public Communication

Third party

Deutsche Forschungsgemeinschaft (DFG)

Cooperation Partner

Contact person

Prof. em. Dr. Uwe Hasebrink

Prof. em. Dr. Uwe Hasebrink

Leibniz-Institut für Medienforschung │ Hans-Bredow-Institut (HBI)
Rothenbaumchaussee 36
20148 Hamburg

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