Media Usage of People with Disabilities

For the first time ever, this study will analyse significant data regarding the media usage behaviour of people with disabilities, the motives and expectations when using media, as well as the barriers they face when accessing and using the media.

The study’s core areas are:

• Firstly, determining the size and composition of groups that are of interest. Distinctions will be made between four groups which are limited in their use of media due to impairments and other existing restrictions: people with cognitive impairment, hearing impairment, visual impairment, and physical impairment.
• Secondly, qualitative preliminary assessments will be conducted for each of the four subgroups in order to determine specific media-related needs and obstacles, as well as specific challenges when it comes to accessing the field and the interview technique. In addition to the secondary analysis of available data and studies, interviews will be conducted with researchers, as well as with association representatives and public authorities. Furthermore, group discussions with representatives of the tested subgroups should help determine the quality of access to services such as subtitles.
• Thirdly, the way in which the aforementioned groups use media in general will be analysed, along with how they use television (i.e. motion pictures). It is necessary to develop specific scientific instruments for each of the subgroups, as preconditions and needs vary considerably.

The study’s research questions will be defined and worked on in close collaboration with experts with disabilities throughout the research process.

Research results and recommendations will help establish prospects for organising concrete steps towards addressing people with disabilities and facilitating their media use.
The data can serve as a basis to further cater to the needs of people with disabilities as they use various forms of media. Thus, the findings will include recommendations for action concerning access to media services.

The results will be presented in autumn 2016.