Element 68Element 45Element 44Element 63Element 64Element 43Element 41Element 46Element 47Element 69Element 76Element 62Element 61Element 81Element 82Element 50Element 52Element 79Element 79Element 7Element 8Element 73Element 74Element 17Element 16Element 75Element 13Element 12Element 14Element 15Element 31Element 32Element 59Element 58Element 71Element 70Element 88Element 88Element 56Element 57Element 54Element 55Element 18Element 20Element 23Element 65Element 21Element 22iconsiconsElement 83iconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsElement 84iconsiconsElement 36Element 35Element 1Element 27Element 28Element 30Element 29Element 24Element 25Element 2Element 1Element 66
Opportunities and Organisation of Cross-Border Online Labelling

Opportunities and Organisation of Cross-Border Online Labelling

Online content is used transnationally. Is it possible to adjust analogue age classifications that are restricted to individual countries to the current media reality with the help of big data in order to protect minors?   

In youth media protection, age ratings and age labelling are traditional instruments of protection. However, with regard to online content, visual labels only provide little practical relevance for parents. While this content is distributed digitally and globally, youth protection, with its static age labelling, remains rather "regional” and/or "analogue”. The Hans-Bredow-Institut has worked with researchers and practitioners for many years in order to develop realistic opportunities for more flexible and comprehensive approaches toward classification in digital environments. One of the developed concepts aims at aggregating all existing age ratings regarding one specific content. By using an approach based on big data, a lot of information regarding a possible relevance of youth protection can be offered to parents and to technical (youth) protection programs that are used by them. 

show more

Project Description

With regard to online content, the relevance of labels for educational initiatives of parents is decreasing. In addition, many media outlets offer dynamic or user-generated contents which impedes static classification or simply makes it impossible. The Hans-Bredow-Institut has worked with researchers and practitioners for many years in order to develop realistic opportunities for more flexible and comprehensive approaches toward classification in digital environments. The objective is to build on the existing broad knowledge of classification and learnt labels.
One of the analysed approaches, the Global Alliance Matrix (GAM), aims to aggregate classifications for content with existing ratings and to unify their significance with the help of context and culture-related algorithms in a way that "culture-neutral” information is provided regarding youth protection relevance. This approach is done by using a big data-based approach. The objectified data basis can then be interpreted by technological protection applications on the parent-side. A prefix ensures that evaluation and filters apply according to the individual education style.
Regarding unlabelled content, the GAM approach is examining possibilities to use instruments on the provider-side, on the user-side, and on the user group-side for labelling which enables a matrix-compatible classification. The goal is to establish a unified language for the description which can be used irrespective of media, device, and location (see MIRACLE).

From 2012 to 2014, Stephan Dreyer was the head of the “Technical Task Force on Interoperability and Machine-Readability” of the “CEO Coalition to Make the Internet a Safer Place for Kids.” The task force discussed possible cross-sectoral and cross-border data models for future standards of electronic age classification.

Project Information

Overview

Duration: 2009-2015

Research programme:
RP3 - Knowledge for the Media Society

Involved persons

Dr. Stephan Dreyer

Third party

Cooperation Partner

Contact person

Dr. Stephan Dreyer
Senior Researcher Media Law & Media Governance

Dr. Stephan Dreyer

Leibniz-Institut für Medienforschung │ Hans-Bredow-Institut (HBI)
Rothenbaumchaussee 36
20148 Hamburg

Tel. +49 (0)40 45 02 17 - 33
Fax +49 (0)40 45 02 17 - 77

Send Email

MAYBE YOU ARE ALSO INTERESTED IN THESE TOPICS?

media system and politics • online games • Neue Regulierungsformen • media socialisation and youth media protection • labelling • media use • media socialisation • youth media protection

Related projects and publications

Projects
Publications
Events
All
07_Public-Connection_Hans-Bredow-Institut.jpg

The Construction of the Public

Public Connection

How does each individual establish a connection to the public through media and, thus, change the communicative figuration of the public? The project “Public Connection”, financed by the German Research Foundation, seeks to answer these questions as part of the research association &ldqu...
EuKidsOnline_CI_Leibniz-Institut-fuer-Medienforschung_Hans-Bredow-Institut.jpg

Presentation of Results

EU Kids Online

How do children and adolescents in Europe use the Internet; which risks do they encounter and how do they handle them? The project EU Kids Online has been dealing with these questions since 2006.  
30b_KoFi_Mediensozialisation_Hans-Bredow-Institut.png

Qualitative Study

Children's Socialisation in a Changing Media Environment

Children and young people use media to position themselves within their social groups and contexts. Together with colleagues of the FAU Erlangen-Nuremberg, we examine in a longitudinal study what role their media repertoire and their communicative practices play and how these change over time.
Diss_Polster_Leibniz-Institut-fuer-Medienforschung_Hans-Bredow-Institut_daniel-cheung-554579-unsplash.jpg

PhD-Projekt

Mediatised Relationships and Their Implications for the Legal Protection of Minors from Harmful Media Contents

In the digital sphere, children and young people establish relationships towards real life, fictitious and artificial media figures. This entails risks. The project examines to what extent the German regulation on the protection of minors from harmful media contents is still suitable to protect a fr...
Media Performance and Democracy_schmal.jpeg

Study for Germany, Austria and Switzerland

Media Performance and Democracy

Democracy needs information services that provide relevant topics and debates for society. How is the journalistic quality of such information services in the daily media in Germany, Austria and Switzerland?  
CI_Thiel_Dreyer_Jugendmedienschutzreport.jpeg

Youth Protection in Messenger Services

Nutzung von Stickern in Messenger-Diensten und ihre Jugendschutzrelevanz

In the Jugend Medien Schutz-Report (Youth Media Protection Report), Kira Thiel and Dr. Stephan Dreyer give an overview of sticker use practices by children and young people in messenger services and address the associated risks.   To the article (fee required) Abstract Happy teacups, cute dog...
CI_SD_KJug_2020.jpeg

Protection of Minors from Harmful Media

Nichts für schwache Nerven?! Wie Bund und Länder den Jugendmedienschutz modernisieren wollen

The Law on the Protection of Minors from Harmful Media is too old and calls for modernisation. In the current issue of the journal Kinder- und Jugendschutz in Wissenschaft und Praxis [Protection of Minors in Science and Practice], Dr. Stephan Dreyer gives an overview of the planned changes, their po...
CI_Comunicazioni Sociali_1_2020.jpeg

Media Repertoires of Internet Users

Combining Old and New: Patterns of Media Use across Legacy and Online Media in Germany

Julia Behre, Dr. Sascha Hölig and Prof. Dr. Uwe Hasebrink have published an article in the journal Comunicazioni Soziali about media repertoires of adult internet users in Germany. In their article, they analyse which age group tends to use "new" media and which group prefers to use &...
CI_Stephan Dreyer.jpeg

Jugendmedienschutz

Schriftliche Stellungnahme zum Entwurf des Jugendschutzgesetzes

Dreyer, S.; Schulz, W. (2020): Written Statement on the Draft of the Youth Protection Act at the Expert Discussion "Protection of Minors in the Media" of the CDU/CSU and SPD Parliamentary Groups. 25.05.2020.  
CI_LampertRechlitzKommFigPublikation.jpg

Download the Article Free of Charge

Kommunikative Figurationen – ein theoretisches Konzept zur Beschreibung von Sozialisationsprozessen und deren Wandel in mediatisierten Gesellschaften?

In this contribution, Dr. Claudia Lampert and Marcel Rechlitz introduce the approach of communicative figurations as an analytical framework for researching transformed socialisation processes. The article has been published in Bewegungen: Beiträge zum 26. Kongress der Deutschen Gesellschaft f&...
show more

Newsletter

Subscribe to our newsletter and receive the Institute's latest news via email.

SUBSCRIBE!