In youth media protection, age ratings and age labelling are traditional instruments of protection. However, with regard to online content, visual labels only provide little practical relevance for parents. While this content is distributed digitally and globally, youth protection, with its static age labelling, remains rather "regional” and/or "analogue”. The Hans-Bredow-Institut has worked with researchers and practitioners for many years in order to develop realistic opportunities for more flexible and comprehensive approaches toward classification in digital environments. One of the developed concepts aims at aggregating all existing age ratings regarding one specific content. By using an approach based on big data, a lot of information regarding a possible relevance of youth protection can be offered to parents and to technical (youth) protection programs that are used by them.
RP3 - Knowledge for the Media Society