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Information Repertoires of the German Population

Information Repertoires of the German Population

How the information repertoires of the German population constitute themselves was examined by the Hans-Bredow-Institut in a pilot study.

A continuous monitoring of the diversity of media and opinion in Germany requires not only studies on the level of media providers and their offers, but also systematic inventories of the information repertoires of the German population. On behalf of the federal commissioner for culture and media,and following a decision of the German Parliament, the Hans Bredow Institute developed a concept for a regular (e.g. annual) survey on cross-media information repertoires of the German population and tested it in a pilot study in 2011.

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Project Description

The findings showed that,at present, television remains the most important medium influencing opinion. The Internet actually represents the most important information medium for young people; but in answer to the concrete question as to the most important sources influencing political opinions, they also cite television programmes most frequently, or respectively, daily newspapers for information on their own region.

More detailed assessments of this data took place in 2013/2014, in order, for instance, to identify differences specific to particular milieux between different population groups.

In addition, we developed plans for a repeat study and were in talks on financing it.

Project Information

Overview

Duration: 2010-2012

Research programme:
RP1 - Transformation of Public Communication

Involved persons

Prof. em. Dr. Uwe Hasebrink • PD Dr. Jan-Hinrik Schmidt • Dr. Sascha Hölig

Third party

Der Beauftragte der Bundesregierung für Kultur und Medien

Cooperation Partner

Formatt-Institut (Dortmund)

Contact person

Prof. em. Dr. Uwe Hasebrink

Prof. em. Dr. Uwe Hasebrink

Leibniz-Institut für Medienforschung │ Hans-Bredow-Institut (HBI)
Rothenbaumchaussee 36
20148 Hamburg

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media use and media effects • media use • media use in converging and cross-media environments • media report • television use • information repertoire • Internet use • BKM • leading medium

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