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Information Repertoires of the German Population

Information Repertoires of the German Population

A continuous monitoring of the diversity of media and opinion in Germany requires not only studies on the level of media providers and their offers, but also systematic inventories of the information repertoires of the German population. On behalf of the federal commissioner for culture and media,and following a decision of the German Parliament, the Hans Bredow Institute developed a concept for a regular (e.g. annual) survey on cross-media information repertoires of the German population and tested it in a pilot study in 2011.

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Project Description

The findings showed that,at present, television remains the most important medium influencing opinion. The Internet actually represents the most important information medium for young people; but in answer to the concrete question as to the most important sources influencing political opinions, they also cite television programmes most frequently, or respectively, daily newspapers for information on their own region.

More detailed assessments of this data took place in 2013/2014, in order, for instance, to identify differences specific to particular milieux between different population groups.

In addition, we developed plans for a repeat study and were in talks on financing it.

Project Information


Duration: 2010-2012

Research programme:
RP1 - Transformation of Public Communication

Third party

Der Beauftragte der Bundesregierung für Kultur und Medien

Cooperation Partner

Formatt-Institut (Dortmund)

Contact person

Prof. em. Dr. Uwe Hasebrink

Prof. em. Dr. Uwe Hasebrink

Leibniz-Institut für Medienforschung │ Hans-Bredow-Institut (HBI)
Rothenbaumchaussee 36
20148 Hamburg

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