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Audience Participation in Youth Radio

Audience Participation in Youth Radio

The project’s concept follows the editorial case studies carried out in the context of the above- mentioned DFG project, “The (Re-)Discovery of the Audience” and transfers this concept to radio programming. We investigated how participatory elements are integrated in the context of radio editorship, how and why they are used by the audience and what expectations on the part of editors and audience play a role here.

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Project Description

Our methodology involves an online-based audience survey, guided interviews with editorial staff, as well as a content analysis of editorial posts and user comments on Facebook.

Project Information


Duration: 2013-2014

Research programme:
RP1 - Transformation of Public Communication

Third party

Cooperation Partner


Contact person

Prof. Dr. Wiebke Loosen
Senior Researcher Journalism Research

Prof. Dr. Wiebke Loosen

Leibniz-Institut für Medienforschung | Hans-Bredow-Institut (HBI)
Rothenbaumchaussee 36
20148 Hamburg

Tel. +49 (0)40 45 02 17 - 91
Fax +49 (0)40 45 02 17 - 77

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