Element 68Element 45Element 44Element 63Element 64Element 43Element 41Element 46Element 47Element 69Element 76Element 62Element 61Element 81Element 82Element 50Element 52Element 79Element 79Element 7Element 8Element 73Element 74Element 17Element 16Element 75Element 13Element 12Element 14Element 15Element 31Element 32Element 59Element 58Element 71Element 70Element 88Element 88Element 56Element 57Element 54Element 55Element 18Element 20Element 23Element 65Element 21Element 22iconsiconsElement 83iconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsElement 84iconsiconsElement 36Element 35Element 1Element 27Element 28Element 30Element 29Element 24Element 25Element 2Element 1Element 66
Financing of High-Quality Content

Financing of High-Quality Content

Refinancing media through advertising is becoming more and more difficult. This leads to the increasing relevance of new forms of advertising and financing. Against this backdrop, the conference aimed to discuss the opportunities for new models, for example product placement and micro financing, from both a practical and a scientific point of view, and to further comment on the risks they pose to high-quality content.
show more

Project Description

In the first part of the event, representatives of broadcasting organisations, production companies and the advertising industry discussed the potential of new ways of advertising and refinancing as well as their impact on practice.

The second part focused – from a research point of view – on how new strategies of financing affect the provision of quality content and how high-grade journalism may be protected and supported with regard to the economy of the Net. This also involved taking a look at new forms of offering, such as user-generated content, and their contribution to public communication.

Project Information

Overview

Duration: 2009-2009

Research programme:
Further Projects

Third party

Cooperation Partner

Alcatel-Lucent Stiftung
Medienanstalt Hamburg/Schleswig-Holstein

Contact person

MAYBE YOU ARE ALSO INTERESTED IN THESE TOPICS?

Newsletter

Subscribe to our newsletter and receive the Institute's latest news via email.

SUBSCRIBE!