The Hamburg Media School (HMS) commissioned the Hans Bredow Institute to undertake an evaluation of its previous work. This is meant, above all, to investigate how far the founding goals of the HMS have been met. A particular point of reference was the “Letter of Intent” of 20 February 2002.
Exhaustive reports by the HMS supplied basic information and gave an overview of the overall institution as well as over the study programmes currently on offer. Beyond that, the institute conducted discussions with representatives of the HMS, with students and graduates, with the Free and Hanseatic City of Hamburg, the media industry of Hamburg as well as with outsiders knowledgeable about the business.
Criteria were developed from the Letter of Intent and from the current discussion on evaluating tertiary institutions and could be applied to the evaluation of the HMS. The previous activities of the HMS were described, the findings were consolidated and recommendations made for the future development of the HMS.