The Contribution of Public Service Broadcasting to Society
How do public service broadcasting organisations contribute to society? The Hans-Bredow-Institut supports the European Broadcasting Union with developing appropriate evaluation criteria.
The recognition of public service broadcasting as a societal institution cannot be taken for granted in many European countries. Systematically developed indicators are necessary so that the services of broadcasting corporations which are offered to society can be evaluated, exceeding the traditional programme mandate.
The Hans-Bredow-Institut supports the European Broadcasting Union with developing indicators that are suitable for evaluating the contribution of public service broadcasting to society. Additional experts and European broadcasting organisations participate in this process. Furthermore, the cooperation of social organisations, technical innovation, along with cultural and economic stimuli are all quality characteristics which belong to the well-known spectrum of the concept of public value.
What services does public broadcasting provide nowadays and how can these be measured? Several quality characteristics are linked to the concept of public value, including collaborations with various social organizations, technical innovation, as well as cultural and economic stimuli. The European Broadcasting Union has initiated a process in which European broadcasters and experts, including the Hans-Bredow-Institut, agree on suitable indicators in order to determine and evaluate the contribution of public service broadcasting to society.
The first proposals were discussed at a conference in Geneva in September 2015. As a result, a booklet was published at the end of 2015 that serves to assist when determining and evaluating the contribution of public service broadcasting to society (http://www.ebu.ch/member-support/psm-contribution-society). Several members of the EBU currently use it in the course of pilot projects.
Research programme: RP3 - Knowledge for the Media Society