In her new article on the blog of Juwiss
, Amélie Pia Heldt
addresses the fundamental position of the citizen in the formation of public opinion on the occasion of the current debate about Facebook
and Cambridge Analytica
. The citizen becomes the target of political and non-political advertisement if the data that is collected by a social network is completely analysed. Is microtargeting constitutionally permissible only for certain purposes? Is it possible to award different levels of protection to the holder of fundamental rights as a consumer and a voter?
blog article on Juwiss