The field covered by the Hans-Bredow-Institut for Media Research is public communication via the media and the process of mediatisation, which affects all areas of life.
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Prof. Dr. Wolfgang Schulz
Prof. Dr. Uwe Hasebrink
Dr. Stephan Dreyer
Dr. Jan-Hinrik Schmidt
The academic profile of the Hans-Bredow-Institut is characterised by its research programmes.
The Institute focuses on transferring its work to various target groups and various formats in the broadest way possible.
The Hans-Bredow-Institut is engaged in numerous international and national research networks in research and practice.
An overview of all research projects that are carried out during the current research year.
“Medien & Kommunikationswissenschaft“ is an interdisciplinary forum for theoretical and empirical contributions from the entire field of media and communications research
Series "Working Papers of the Hans-Bredow-Institut”
The annual and activity reports document the Institute's work in the areas of research, transfer and service on a yearly basis.
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Mo. 14-19 Uhr
Di. Mi. Do. 10-17 Uhr
Fr. 10-14 Uhr
Olga Lévay, Cindy Hesse und Lena Dammann
Telefon: (+49 40) 45 02 17 22
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Video and computer games as leading products of the media industry
From 8 to 11 July 2010, the second Games Convention Online took place in Leipzig, where the business representatives and users of browser, client and mobile games met. Business talks took place throughout the convention and comment on practice-oriented questions from different perspectives.
With this reference book, the Hans-Bredow-Institut presents the key terms and topics of the media. Well-founded and intelligible to all.
The Hans-Bredow-Institut examines Hamburg as a possible location for the music industry and questions its role potential on a national scale.
Under what conditions do journalists work for public service broadcasters?
Radio content can nowadays be commented on, rated or shared as well. This also changes the way radio organisations work. By using the example of youth radios, this study examined what listeners and journalists expect from each other regarding forms of participation.
The Hans-Bredow-Institut conducted an assessment on behalf of the Federal Association of German Newspaper Publishers on changing advertising possibilities on Television.
Commenting, liking, sharing – the audience increasingly gets involved in journalism. On the internet, especially in social media, readers, listeners and viewers can rate, debate and distribute journalistic articles. They can even publish their own content. If and how they actually make use of...
Economy in focus: An overview on the situation of German broadcasting services
Merchandising strategies in children's television
The Hans-Bredow-Institut examines the development of digital television services.
Some journalists are increasingly turning into media brands of their own – complementing or even competing with the newsrooms and media titles they work for. In his PhD project, Julius Reimer investigates journalists’ personal branding strategies and critically evaluates this current tre...
How can reader comments in news articles be semi-automatically analysed? The SCAN Project will develop a framework that supports journalist to identify and use opinions, topic suggestions or further information in user comments for journalistic purposes.
From 8 to 11 July 2010, business representatives as well as users of browser, client and mobile games met at the second Games Convention Online in Leipzig. In the context of the convention, practice-oriented questions were discussed from different perspectives during business talks.
Statistics on the programming procurement of European television broadcasters are compiled in this project by the Hans-Bredow-Institut.
What effects do the internet and social media have on the organisation of journalism, changing audience relationships and news coverage? This project seeks to answer this question within the framework of the planned research association “Transforming Communications.”
Leibniz-Institut für Medienforschung │ Hans-Bredow-Institut (HBI)
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