In cooperation with the forum IPTV, the Hans Bredow Institute mounted a workshop on the topic of IPTV and its viewers in Hamburg on 13 March 2008. Prof. Dr. Uwe Hasebrink first gave a survey of television use in digital media environments. Dr. Birgit Stark, Austrian Academy of Sciences, explained selection strategies in digital television environments. Dr. Jan-Hinrik Schmidt gave a paper on how IPTV and Web 2.0 appear to viewers. Subsequently, Zorah Mari Bauer, manager of zorah mari bauer media art gave a presentation from the perspective of an expert in media design. A final discussion dealt with the question as to whether IPTV use is a mode of communication in itself.