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März 2023

Wie steht es um die Glaubwürdigkeit der Medien?

Prof. Dr. Wiebke Loosen will give a presentation on the changing relationship between journalists and their audience and the question of how far apart perceptions of quality journalism are on both sides. Based on a representative survey, she shows that there is a high degree of agreement between what journalists want to do and what they ought to do in the eyes of the public.

In the subsequent panel discussion, Martina Möller (head of the local editorial office of the Marler Zeitung), David Schraven (publisher of the non-profit research centre Correctiv) and Volkmar Kah (managing director of the German Journalists' Association NRW) will discuss the findings of the survey and their significance for strengthening credibility and quality journalism.

The event is the start of a series of events organised by the insel-VHS Marl and the Journalistenkreis-Emscher-Lippe in the Deutscher Journalistenverband NRW.

Admission to the event is free of charge. Prior registration is required.


6.30 to 8.00 p.m.

About the Event

The relationship between journalism and its audience has not only changed with the spread of so-called social media. In parts of the population, trust in quality media is also dwindling, and their media coverage is publicly criticised. So what about the credibility of the media? Declining subscription figures for daily newspapers and the low willingness to pay for online journalism are indicators that journalism often does not meet the expectations of its users. However, little is known about what exactly the public expects from journalism and what journalists themselves consider to be their professional task. How far apart are the perceptions of quality journalism on both sides? Prof. Dr. Wiebke Loosen and her colleagues investigated this question in a representative study. The results show that there is a high degree of agreement between what journalists want to do and what they ought to do as a matter of priority in the eyes of the population. However, it becomes clear that the public also attaches importance to journalistic tasks that journalists themselves regard less as part of their work. Prof. Wiebke Loosen will talk about these tasks in a detailed keynote speech. In the subsequent panel discussion, the experts will discuss the findings of the study and their significance for strengthening credibility and quality journalism together with the audience.


Infos zur Veranstaltung


VHS Marl
Wiesenstraße 22
Raum P 1
45770 Marl

Contact person

Prof. Dr. Wiebke Loosen
Senior Researcher Journalism Research

Prof. Dr. Wiebke Loosen

Leibniz-Institut für Medienforschung | Hans-Bredow-Institut (HBI)
Rothenbaumchaussee 36
20148 Hamburg

Tel. +49 (0)40 45 02 17 - 91
Fax +49 (0)40 45 02 17 - 77

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