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Oktober 2022

Tiervideos – Spaß oder Leid?

The kick-off event for the project "Dealing with Pets in Social Media" of the University of Veterinary Medicine Hannover will take place online from 1:00 p.m. to 5:45 p.m. Dr. Jan-Hinrik Schmidt will give a presentation on "Social Media. Practices, Media Logics, Social Formations". Participation is free of charge, but registration is required at www.tiho-hannover.de/anmeldung-social-media. Once you have registered, you will receive an MS Teams link in good time before the event.
Dr. Michaela Fels and Alina Stumpf from the Institute for Animal Hygiene, Animal Welfare and Farm Animal Behaviour (ITTN) at the University of Veterinary Medicine Hannover  analyse animal videos with content relevant to animal welfare on social media platforms such as YouTube, Instagram and TikTok. In doing so, they take a particularly close look at hidden animal suffering. Often, the videos are uploaded and shared on social media uncritically and without knowledge that the content meant suffering for the animals. Many of the supposedly funny animal videos with millions of clicks show content with animal welfare-relevant actions. The researchers want to raise awareness about this phenomenon and develop possible intervention strategies. In addition, they are conducting a Germany-wide online survey on the social perception of animal videos on social media platforms: www.tiho-hannover.de/umgang-haustiere


1:00 p.m. to 1:15 p.m.
Welcome address
Dr. Dr. h. c. mult. Gerhard Greif, President of the University of Veterinary Medicine Hannover
Dr. Michaela Fels, Veterinarian, University of Veterinary Medicine Hannover

1:15 p.m. to 1:55 p.m.
Soziale Medien. Praktiken, Medienlogiken, soziale Formationen [Social Media. Practices, Media Logics, Social Formations]
Dr. Jan-Hinrik Schmidt, Media Sociologist, Leibniz Institute for Media Research | Hans-BredowInstitut, Hamburg

1:55 p.m. to 2:35 p.m.
Haustiere auf Social Media: Vorstellung des Projekts und erste Ergebnisse [Pets on Social Media: Presentation of the Project and First Results]
Alina Stumpf, Veterinarian, University of Veterinary Medicine Hannover
2:35 p.m. to 3:15 p.m.
Tierisch lustig? Tierleid in den sozialen Medien erkennen [Funny Animals? Recognising Animal Suffering on Social Media]
Kathrin Strehle, journalist and dog trainer, WDR "Tiere suchen ein Zuhause” [Animals Looking for a Home], Cologne
3:30 p.m. to 4:10 p.m.
Tierschutzrechtliche Relevanz von Tiervideos [Relevance of Animal Videos to Animal Welfare Law]
Dr. Anna Kröner, Judge at the Social Court of Braunschweig
4:10 p.m. to 4:50 p.m.
Animal Selfies, Filterapps und Skandale. Eine philosophisch-tierethische Reflexion auf Konstellationen der Mensch-Tier-Beziehung in Social Media [Animal Selfies, Filter Apps and Scandals. A Philosophical and Animal Ethical Reflection on Constellations of the Human-Animal Relationship on Social Media]
Kristina Steimer, Munich School of Philosophy, Department of Media Ethics

4:50 p.m. to 5:30 p.m.
#StopptTierleid in den sozialen Medien: Einblicke in die Kampagnenarbeit der Welttierschutzgesellschaft (WTG e.V.) [#StopAnimalPain on Social Media: Insights into the Campaign Work of the World Animal Protection Society (WTG e.V.)]
Wiebke Plasse, Head of Communications, WTG e.V., Berlin
Daniela Schrudde, Head of Animal Welfare Work, WTG e.V., Berlin
5:30 p.m. to 5:45 p.m.
Final discussion and outlook: How can the veterinary profession, teachers, pet shops & co take action?
Alina Stumpf and Dr. Michaela Fels

The Lower Saxony Ministry of Science and Culture and the Volkswagen Foundation are funding the project from the Lower Saxony Advance in the "Zukunftsdiskurse" [Discourses on the Future] programme.
Scientific Contact:
Dr. Michaela Fels
University of Veterinary Medicine Hanover Foundation
Institute for Animal Hygiene, Animal Welfare and Farm Animal Behaviour
Tel.: +49 511 953-8954

Alina Stumpf
University of Veterinary Medicine Hanover Foundation
Institute for Animal Hygiene, Animal Welfare and Farm Animal Behaviour
Tel.: +49 511 953-8960
Further Information:

Infos zur Veranstaltung


Stiftung Tierärztliche Hochschule Hannover
Bünteweg 2
30559 Hannover

Contact person

PD Dr. Jan-Hinrik Schmidt
Senior Researcher Digital Interactive Media & Political Communication

PD Dr. Jan-Hinrik Schmidt

Leibniz-Institut für Medienforschung | Hans-Bredow-Institut (HBI)
Rothenbaumchaussee 36
20148 Hamburg

Tel. +49 (0)40 45 02 17-83
Fax +49 (0)40 45 02 17-77

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