Element 68Element 45Element 44Element 63Element 64Element 43Element 41Element 46Element 47Element 69Element 76Element 62Element 61Element 81Element 82Element 50Element 52Element 79Element 79Element 7Element 8Element 73Element 74Element 17Element 16Element 75Element 13Element 12Element 14Element 15Element 31Element 32Element 59Element 58Element 71Element 70Element 88Element 88Element 56Element 57Element 54Element 55Element 18Element 20Element 23Element 65Element 21Element 22iconsiconsElement 83iconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsElement 84iconsiconsElement 36Element 35Element 1Element 27Element 28Element 30Element 29Element 24Element 25Element 2Element 1Element 66
Februar 2012

The Adaptation of Public Service Broadcasting to the Multiplatform Scenario

Date:  February 6th 2012 - 09:00 to 15:00
Venue: Hanse-Office in Brussels, Av. Palmerston 20, B-1000, Brussels
Free attandance / Registration is required (deadline: Jan. 27th 2012)

This workshop wants to analyse the current transformations as well as the extension experienced by Public Service Broadcasting due to technology innovation. Both factors have resulted in relevant conflicts and discussions within the media market, which have also fostered an intense political debate.

By means of presenting the results of the research project "PSB-Digital: Redefining and Repositioning Public Service Broadcasting in the Digital and Multiplatform Scenario - An international Comparative Analysis within the European Union", which has been funded by the Marie Curie Programme and hosted by the Hans Bredow Institute for Media Research, together with to the participation of relevant speakers, this workshop aims to provide valuable insights and knowledge about a major political and professional issue within the European media scenario.

First of all, those imminent challenges, opportunities and risks that public service broadcasters must face with regard to their remit, organization and performance as a result of the configuration of a multiplatform media scenario will be analysed and systematized. In addition, the conclusions obtained from the comparison of the adaptation strategies implemented by public operators in Germany, Poland and Spain will be presented.

Following that, a panel of professionals and academic scholars from the mentioned countries will discuss how public media can make the most of the ‘anything, anywhere, anytime’ paradigm in order to improve their service to the citizens. National strategies will be contrasted.

Finally, the conflicts and the debate resulting from the new articulation of public service will be scrutinized by members of international institutions like the European Commission, the European Parliament, the Council of Europe and the European Broadcasting Union. They will confront their opinions about how the current ex-ante evaluation tendencies can determine the future of public service media.


09:30 – 10:00 Registration

10:00 – 10:15 Welcome & Presentation
“Researching Public Service Media at European Level and with the Support of the European Commission’s Marie Curie Programme”
Prof. Dr. Uwe Hasebrink, Director of the Hans Bredow Institute for Media Research (Hamburg, Germany)

10:15 – 11:00 PSB-Digital Project: Presentation of results
“Redefining and Repositioning Public Service Media in the Multiplatform Scenario: Challenges, Opportunities and Risks”
Dr. Roberto Suárez Candel, Marie Curie Researcher, Hans Bredow Institute for Media Research (Hamburg, Germany)

11:00 – 11:15 Questions & debate

11:15 – 11:45 Coffee Break

11:45 – 12:45 Professional / Academic Debate Panel
“Adapting Public Service to the ‘Anything, Anywhere, Anytime’ Paradigm: National Strategies in Germany, Poland and Spain”
It will include 3 representatives from national public service operators and 3 academic scholars. In each case, there will be a representative from Germany, Poland and Spain respectively. Speakers still to be confirmed.
Moderator: Dr. Roberto Suárez Candel

12:45 – 13:00 Questions & debate

13:00 – 14:00 Lunch Break

14:00 – 15:00 Supranational Debate Panel
“Regulation and Accountability: Shaping the Extension and the Future of Public Service Media”
It will include speakers from:
European Commission
European Parliament
Council of Europe
European Broadcasting Union
Moderator: Dr. Roberto Suárez Candel

15:00 – 15:15 Questions & debate

15:15 – 15:30 Concluding Remarks
Prof. Dr. Uwe Hasebrink

15:30 End of the event – Networking Coffee


Attendance is free but registration is necessary. Seats are limited to 60 people, so early registration is strongly recommended.

Registration deadline: January 27th 2012.


Additional Information

You can find additional information about the PSB-Digital project, the Hans Bredow Institute and the Hanse-Office in Brussels in the following websites:





Help & Contact:
For any further information concerning the workshop organization/programme or any questions regarding the registration, please, contact Mrs. Christiane Matzen

Infos zur Veranstaltung



Subscribe to our newsletter and receive the Institute's latest news via email.