Leibniz Media Lunch Talk online: Using the conference platform Zoom,
Prof. Dr. Michel Clement and
Elena Koch present two projects which, from a business perspective, deal with the changed news consumption due to new technologies or in exceptional situations.
Dr. Sascha Hölig will introduce the topic.
When: 12:30 p.m. to 1:30 p.m.
Join in and discuss with us! After
registering, you will receive the dial-in data by e-mail shortly before the event begins.
About the Presentation
How do innovative technologies influence the consumption of news?
When news is broadcasted via smart speaker, consumer behaviour differs significantly compared to traditional media such as radio, TV or even devices like smartphones and tablets. Users of smart speaker are not only younger and more affluent, they are also more conscious and active in using their own voice. News podcasts play a central role especially for smart speaker users and have the potential to change the audio landscape significantly and to become the radio of the future.
What impact do exceptional situations like the COVID-19 pandemic have on the news behaviour of citizens?
During the Corona pandemic, the value of news has increased significantly for a large part of the population. They are consumed above average - especially at the beginning of the pandemic. In addition, the number of trial subscriptions is increasing rapidly. However, this effect is hardly sustainable - with the relaxation of corona-related measures, subscription numbers are falling again significantly and there are few incentives to extend trial subscriptions for a fee.
has held the Chair of Marketing & Media at the Institute of Marketing at Universität Hamburg since April 2006. He is also spokesman of the Research Center for Media and Communication at Universität Hamburg. He has taught at the Fudan University in Shanghai, the University of Passau (Chair of Marketing and Services) and Kiel University (Chair of Innovation, New Media and Marketing). From 1999-2002 he worked for the Bertelsmann Group at the Think Tank (MediaTechnologies) and in several management positions in the field of new technologies. Since then, he has been doing intensive research on the marketing of entertainment products, innovation management and customer management (especially in the field of blood donation). He holds several mandates in supervisory boards (among others in the Madsack Media Group).
has been a doctoral student at the Chair of Marketing & Media at Universität Hamburg since 2019 and conducts research on news consumption, digitalization in the newspaper market and willingness to pay for digital content.
