Element 68Element 45Element 44Element 63Element 64Element 43Element 41Element 46Element 47Element 69Element 76Element 62Element 61Element 81Element 82Element 50Element 52Element 79Element 79Element 7Element 8Element 73Element 74Element 17Element 16Element 75Element 13Element 12Element 14Element 15Element 31Element 32Element 59Element 58Element 71Element 70Element 88Element 88Element 56Element 57Element 54Element 55Element 18Element 20Element 23Element 65Element 21Element 22iconsiconsElement 83iconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsElement 84iconsiconsElement 36Element 35Element 1Element 27Element 28Element 30Element 29Element 24Element 25Element 2Element 1Element 66
April 2024

"Lasst mir einen Like da!"

For this Leibniz Media Lunch Talk, we welcome Dr. Halina Henn, a research associate at Heinrich Heine University Düsseldorf. She talks about political communication by social media influencers and describes them as an independent, heterogeneous form of political communication that harbors both opportunities and risks.
Moderation: Leonie Wunderlich


12 to 1 p.m.


If you would like to attend, please register by using this form. We will send you the registration details for Zoom shortly before the event.

About the Talk

In this lunch talk, Halina Henn will provide an overview of the key findings of her dissertation on political social media influencers (PSMI). Firstly, she establishes a definition of PSMI with the help of a literature analysis. Secondly, based on qualitative guided interviews with PSMIs, she provides insights into their role models, goals and working methods. Thirdly, a quantitative content analysis of PSMI videos on YouTube sheds light on how the actors contribute to the fulfillment of public relations functions. Fourthly, PSMIs are typologized based on their communication. The results suggest that, overall, PSMI communication on YouTube is an independent, heterogeneous form of political communication that harbors both opportunities and risks.

About Halina Henn

Halina Henn has been a research associate at the Chair of Communication and Media Studies III at Heinrich Heine University Düsseldorf since 2016. After completing her bachelor’s degree in communication science at the University of Hohenheim in Stuttgart and the Università degli Studi in Milan, she completed her master’s degree in political communication in Düsseldorf. She completed her doctorate there in October 2023, in which she investigated the role of political social media influencers in the public sphere.

Infos zur Veranstaltung


via Zoom

Contact person

Dr. Wiebke Schoon
Research Transfer and Events

Dr. Wiebke Schoon

Leibniz-Institut für Medienforschung | Hans-Bredow-Institut
Rothenbaumchaussee 36
20148 Hamburg
Tel. +49 (0)40 45 02 17 50
Fax +49 (0)40 45 02 17 77

Send Email



Subscribe to our newsletter and receive the Institute's latest news via email.