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August 2023

„Ich bau' mir die Nachrichtenwelt, wie sie mir gefällt.“

For this Leibniz Media Lunch Talk we welcome Pascal Schneiders and Daniel Stegmann, research assistants at the Institute of Journalism at the Johannes Gutenberg University Mainz. They will talk about criteria and types of opinion formation and open the discussion to implications for the regulation of the power of opinion.

Moderation: Leonie Wunderlich


12 to 1 p.m.


If you would like to participate, please register by using this form. We will send you the registration data for Zoom shortly before the event begins.

About the Talk

News audiences today are confronted with the heterogeneity and hybridity of media messages. New, peripheral, or non-journalistic content creators are establishing themselves as epistemic authorities on platforms like YouTube and Instagram. This structural change of the public sphere is not only reflected in a changed understanding of news, but presumably also affects opinion-forming processes. In 32 guided interviews, Pascal Schneiders and Daniel Stegmann investigated the question of which criteria users applied to define sources and content as relevant to opinion-forming. From the results, seven types of opinion formation can be derived, depending on the strength and activity of opinion formation. At the end of the talk, implications for the regulation of opinion power will be discussed.


About our Guests

Pascal Schneiders has been a research assistant at the Institute of Journalism at the Johannes Gutenberg University Mainz since February 2018. His dissertation addresses the platformisation of the news ecosystem and its implications for media and platform governance from different perspectives.
Daniel Stegmann has been a research assistant at the Institute of Journalism at Johannes Gutenberg University Mainz since January 2020, where he conducts research on the topics of opinion power and diversity, fragmentation, and media trust. He is writing his dissertation on the question of what role the media play in social cohesion.


Infos zur Veranstaltung


via Zoom

Contact person

Dr. Wiebke Schoon
Research Transfer and Events

Dr. Wiebke Schoon

Leibniz-Institut für Medienforschung | Hans-Bredow-Institut
Rothenbaumchaussee 36
20148 Hamburg
Tel. +49 (0)40 45 02 17 50
Fax +49 (0)40 45 02 17 77

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