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News Website, Search Engine or Social Media? Explaining Different Pathways to News Online

News Website, Search Engine or Social Media? Explaining Different Pathways to News Online

Im Internet gelangen wir über verschiedenste Wege zu Nachrichten. Etwa über Suchmaschinen, Social Media oder über die Nachrichtenseiten selbst. In einem Gastbeitrag auf dem Blog der Democratic Audit, einer unabhängigen Forschungs-Unit an der London School of Economics, zeichnen die Autoren Judith Möller, Robbert Nicolai van de Velde, Lisa Merten und Cornelius Puschmann diese Wege nach.
 

„[…] The first pathway is the simplest: directly visiting the homepage of a news outlet, for example the New York Times or the Guardian. We consider this pathway to be a routine behaviour. As we navigate online, we want to keep informed about current events from time to time. We have a general interest in news and are therefore inclined to head to a news site to keep abreast of current events. The second pathway to news is through search engines: someone is searching the web due to a specific information need (e.g. Where is the nearest dentist? Who will become the next Algerian president?) and then accesses news articles as part of a search result. Similar to routine access, users in this pathway find news through search because of an informational need, but in the case of search this need is much more specific. The third pathway to news is through social media. […]“
 
Der vollständige Artikel ist hier zu lesen.

Der Blogbeitrag bezieht sich auf das kürzlich erschienene Paper Creatures of Habit: Explaining Online News Engagement Based on Browsing Behavior.
 
 

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