DFG Project: Young Scholars' Network on Privacy and Web 2.0

The Web 2.0 subsists on the exposure and exchange of personal information. Intimate details from the users’ lives are its fuel. Dealing wit private data, however, presents a risk for users of the Internet and is becoming a global issue due to international connectedness. In order to support the international dialogue on “Privacy and Web 2.0”, the German Research Foundation (DFG) sponsors a scientific network of fifteen renowned international scholars. Prof. Dr. Sabine Trepte of Hamburg Media School heads the network, members of the Hans Bredow Institute are Dr. Jan-Hinrik Schmidt and as a mentor the Institute’s director Prof. Dr. Uwe Hasebrink. 

Privacy in the Web 2.0 presents a subject area which has to be explored on an international level due to the Internet being global, and which requires “short” communication lines due to the rapid development of Web 2.0. The DFG-project “Young Scholars’ Network on Privacy and Web 2.0“ enables direct scientific exchange between excellent international junior researchers. The fifteen network member are from Harvard University, the University of Amsterdam, Michigan State University, City University of Hong Kong, University of Bath, University of Hamburg, the Hans Bredow Institute Hamburg, Berlin University of the Arts, Hohenheim University, Johannes Gutenberg University Mainz, and the University of Duisburg-Essen.

The network has three objectives: a systematic conceptualisation of methods and theories of privacy on the Internet, an international comparison of handling of privacy and self-revelation in the Web 2.0, and the development of a research agenda presenting how developments in privacy and self-revelation on the internet may be scientifically accompanied in the future. As a result a survey is planned in all of the five involved countries as well as an anthology publishing comprehensive theoretical perspectives and aggregated empirical findings.

Alongside the network, a longitudinal study on the privacy of the Web 2.0 is currently being executed at Hamburg Media School/Unversity of Hamburg under direction of Prof. Dr. Sabine Trepte.

• Project duration: January 1, 2010, to December 31, 2011
• Information on participants in the network (PDF)
• Project page at Hamburg Media School (German)

Copyright on the Internet. A Comparison EU/China

Within the scope of the consortium supported by CO-REACH, the Hans Bredow Institute and its partners hosted a workshop on “current issues related to copyright on the Internet” in Bejing in November. CO-REACH is a network of European policy and funding organisations involved in promoting research co-operation with China. Further members of the consortium are the Institute of Law at the China Academy of Social Sciences, Strathclyde University, Vienna University of Economics and Business, and the Molengraaf Institute for Private Law at Utrecht University.

• CO-REACH website

Regarding this subject, a comparison of law is especially relevant as differences become obvious, for example regarding questions of providers’ liability in case users violate copyright law. In China, the fact adds that charges are difficult to enforce. However, material regulations of copyright law in China and Europe are astoundingly alike in their structure.

In 2010/2011, the project consortium will explore particular issues in further workshops. Topics will be, among others, regulations on private copies, abandoned works, responsibility of platform providers, as well as technical filtering and self-regulation.

For the Hans Bredow Institute, this comparably small project is important in two respects: on the one hand the Institute contributes expertise about regulation to an area of law, which has to date only marginally come into view: copyright law. On the other hand the Asia-Pacific region is gaining considerable momentum with regard to research policy, and the Institute – within its means – aims to foster and extend its contact with China, but also with Thailand and Australia, in order to participate in this development.

Academic Advisory Board Constituted at the Hans Bredow Institute

On December 17, 2009 the new academic advisory board of the Hans Bredow Insitute has been constituted. In close cooperation with Hamburg’s Ministry of Science and Research, the Institute is currently implementing first steps of a development strategy, which aims to profile and strengthen the Institute’s role in science and research. In order to accompany this process, the Institute has constituted an academic advisory board, which advises the board of directors on strategic issues. This concerns subjects and questions, which the Institute will explore in the medium or long run, but also working methods and the Institute’s function within science and transfer into practice. The academic board has seven members and is composed interdisciplinary and international – according to the Institute’s working method.

The Institute is glad that distinguished colleagues answered to the appeal to accompany its development as members of the advisory board for two years. The members of the academic advisory board are:

• Prof. Dr. Otfried Jarren (Chair), Prorector Arts and Social Sciences at the University of Zurich and Professor of Media Studies at the Institute of Mass Communication and Media Research, University of Zurich
• Prof. Dr. Barbara Pfetsch, Professor of Communication Theories/Media Effects and Research of Media Use and Managing Director of the Institute for Media and Communication Studies at the Free University Berlin
• Prof. Dr. Klaus Schönbach, Professor and Chair of General Communication Science at the University of Amsterdam and Chair of Media Studies at Zeppelin University, Friedrichshafen
• Prof. Dr. Gunnar Folke Schuppert, Professor of Political Science and Science of Public Administration, particularly Public and Administrative Law, Faculty of Law, Humboldt University Berlin, and Research Professor of New Forms of Governance at the Social Science Research Center Berlin
• Prof. Dr. Gabriele Siegert, Professor of Media Studies focussing on Media Economics & Management the Institute of Mass Communication and Media Research at the University of Zurich and Vice Dean for Research at the Faculty of Arts, University of Zurich
• Prof. Dr. Nico van Eijk, Professor of Media and Telecommunication Law at the Institute for Information Law at the University of Amsterdam
• Prof. Dr. Gerd Vowe, Professor and Chair of Communication and Media Studies at the Heinrich-Heine-University Dusseldorf

Avatars and Humans. Representing Users in Digital Games

The pre-conference to the ECREA 2010 in Hamburg, organzied by the Hans Bredow Institute for Media Research, the Hamburg Media School, and the Ilmenau University of Technology, will discuss and analyze the complex relationships between users and “avatars” – computer generated visual representations of users. Further information about the topic & questions, the Call for Papers, the deadline, timeline and venue can be found here.

• Topic & Questions
• Call for Papers
• Deadline
• Timeline
• Venue
• Contact

Topic & Questions

With the rise of digital interactive media, “avatars” – computer generated visual representations of users  – have become a crucial link between users and the digital spaces they navigate. While the term “avatar” reaches back to Hinduist scriptures ca. 200 BC, and the use of player representations in games can be traced to the earliest known games played more than 4.000 years ago, it was only in 1985 that the multi-user domain Habitat introduced the term for user representations in virtual worlds. Today, avatars are used in digital games as well as e-commerce applications, social virtual environments, virtual meetings and conferences, and many more digital spaces and applications.

However, avatars are not just an interface users manipulate to access and act in digital spaces – avatars and their human users form complex relationships. For instance, avatars may represent the users’ own or created identity, users may develop an emotional attachment or parasocial relation to their avatars, or the design or activities of an avatar may infringe rights or develop an economic value.

For the pre-conference “Avatars and Humans”, we encourage submissions from all disciplinary and methodological backgrounds on the complex relations between avatars and their users. Submissions might address, but are not limited to the following topics and questions:

• Creating and using Avatars: How and why do we create avatars, what are the motives and effects of specific kinds of avatars and avatar usage? Do we create avatars similar or dissimilar to us? What kinds of in-game avatars and avatar features enhance or delimit qualities of user experience, such as presence, immersion or enjoyment?
• My Avatar and Me: How might we describe the (long-term) relationship between users and their avatars? Which factors influence the users’ identification with and emotional attachment to their avatars?
• The (Para-)Sociality of Avatars: Which social psychological factors affect our (avatar’s) interaction with other avatars, either controlled by users or an algorithm?
• Avatars and Profiles: How do avatar-based interactive spaces and the (mostly) „profile-based” spaces of social network sites and social media relate, especially in regard to matters of identity and relationship management? Can we observe a growing convergence or interdependence of the two?
• Analyzing Avatars: Exploring the user-avatar relationship also requires the description of the avatar itself. What are the relevant properties of avatars? Which analytical instruments can and should be employed for systematic descriptions, codings, analyses of avatars?
• Coding Avatars: As computer-generated representations of users, avatars have to be designed and coded, which puts important material constraints and preconditions on potential user-avatar relations. Which factors afford or constraint the customizability and variability of avatars? Which models of artifical intelligence guide the simulated behaviour of computer-controlled avatars?
• Avatar Rights and Regulations: People invest time and sometimes sizeable amounts of money in their avatars, and avatars develop reputations that might radiate on their users (or vice versa). Put differently, users develop vested interests in their avatars, and avatars develop an „avatar biography”: Do we need specific “avatar rights” to protect the histories, experiences and reputation of avatars? Which virtual as well as real-life circumstances are neccessary to govern avatars effectively?
• Behind and Beyond the Avatar: Which social and cultural processes take place between individuals, avatars and the communities they play in? How do the performances, gestures and emotions of avatars affect community building or the emergence of public communication in game worlds as well as everyday social behavior and society and vice versa? Does avatar-based interaction show the same social dynamics like face-to-face interaction (social control, negotiation, face work etc.), or does it differ – and how?
• Methodology of Avatar Research: Which paradigms and instruments might be applied to research concerning the above questions? What is the specific potential, what are possible obstacles of methodological and/or ethical nature when researching avatars?

Call for papers

Download the Call for papers (pdf).

Deadline

All abstracts should be submitted through the ECREA 2010 website no later than 30 April 2010. Please note that this submission deadline will not be extended!

Online submission system opens in January 2010.
To avoid technical problems, early submission is strongly encouraged.

Timeline

• Deadline for submission of abstracts: April 30, 2010.
• Notification of acceptance: May 31, 2010
• Submission of Full Papers: September 15, 2010
• Early Bird Get together: October 11, 2010
• Pre-Conference: October 12, 2010

Venue

The pre-conference will take place at:

Hamburg Media School, Finkenau 35, 22081 Hamburg, Germany

Contact

Dr. Jan-Hinrik Schmidt
Hans-Bredow-Institute for Media Research

Prof. Dr. Sabine Trepte
Hamburg Media School

Prof. Dr. Jeffrey Wimmer
Ilmenau University of Technology

Hans Bredow Institute carries out EU-study

Search for Indicators for independence and efficient functioning of audiovisual media services regulatory bodies

The Hans Bredow Institute (lead contractor), Katholieke Universiteit Leuven, Central European University, Cullen International as well as Perspective Associates as a subcontractor have been chosen by the European Commission to carry out the study “Indicators for independence and efficient functioning of audiovisual media services regulatory bodies for the purpose of enforcing the rules in the AVMS Directive” (SMART 2009/0001). The consortium is cooperating with a net of correspondents covering each of the 43 countries covered by the study.

The study will have three general objectives:

• detailed legal description and analysis of the audiovisual media services regulatory bodies in the Member States as well as in candidate and potential candidate countries to the European Union and in the EFTA countries. By way of comparison, the regulatory system of four other countries, namely the USA, Japan, Singapore and Australia, will be analysed, too.
• an analysis of the effective implementation of the legal framework for regulatory bodies in these countries.
• the identification of key characteristics constituting an “independent regulatory body” in the light of the AVMS Directive.

Global aim of the study is the development of indicators that allow the measurement of inde-pendence of regulatory bodies in the field of audiovisual media as well as the assessment of these bodies’ functioning to be able to accomplish its tasks to ensure the effective application of the AVMS Directive.

The study has a designated time frame of 13 months and is planned to start in February 2010. On the part of the Hans Bredow Institute the study team will be formed by Dr. Wolfgang Schulz, Stephan Dreyer, Nora Rzadkowski and Regine Sprenger.

ECREA 2010 in Hamburg

From 12 to 15 October 2010, the Hans Bredow Institute will host the third conference of the European Communication Research and Education Association (ECREA) in cooperation with the University of Hamburg and Hamburg Media School. The conference focuses on the topic of “Transcultural Communication – Intercultural Comparisons”. Further information is available at the conference website www.ecrea2010hamburg.eu

The conference specifically deals with the characteristics of the European communication space and focuses on innovative research in the areas of transcultural communication and comparative studies. Beyond this, the Hans Bredow Institute aims to further involve scholars from Central and Eastern Europe in European media and communication studies. The thematic orientation links to the Institute’s past research and further establishes its activities regarding international interconnectedness.

New Website: 3rd European Communications Conference ECREA 2010

At www.ecrea2010hamburg.eu, the call for papers and further information on the third conference of the European Communication Research and Education Association (ECREA) in Hamburg in 2010 are now available. The Hans Bredow Institute organises ECREA 2010 in cooperation with the University of Hamburg and Hamburg Media School. The conference focuses on “Transcultural Communication – Intercultural Comparisons”. This thematic orientation links to the Institute’s past research and further establishes its activities regarding international interconnectedness.

The conference focuses on the characteristics of the European communication space and emphasises innovative research in the areas of transcultural communication and comparative studies. Beyond this, the Hans Bredow Institute aims to further involve scholars from Central and Eastern Europe in European media and communication studies.

The European Communication Conference takes place bi-annually. The first conference in Amsterdam titled “50 Years of Communication Research: Past and Future”, the second conference November 2008 was organised by the Universidad Autonoma Barcelona (UAB) and focused on “Communication Policies and Culture in Europe”.

• Conference website www.ecrea2010hamburg.eu
• Call for Papers (PDF)
• European Communication Research and Education Association (ECREA)

New DFG Project on the Role of Media in Building Confidence in Medical Knowledge

With online media, and especially with the offerings of the “web 2.0” or “social web”, the relation of experts and amateurs changes in public communication on scientific information: new arenas of knowledge transfer emerge on the internet (e.g. expert public sphere, collaborative public sphere, personal public sphere). Using the example of medical information, the question is pursued which role the different communication arenas take in building confidence in medical knowledge. By means of group discussions and a representative survey it is examined how medical amateurs build confidence in medical knowledge with the help of various information and communication offerings, and which indicators and recipient-related and situational factors affect this confidence.

• DFG Special Priority Programme SPP 1409
• Project Description

Supplementary case studies are planned for a follow-up project in order to examine the specific mechanisms of selection and presentation of medicinal knowledge, as well as users’ situational dealings with such online-based arenas.

The project is a part of the DFG’s (German Research Foundation) special priority programme “Science and the General Public: Understanding Fragile and Conflicting Scientific Evidence” (SPP 1409).

How distribution and reception of science in the general public change with modern information technologies is the key issue of the special priority programme. Based on the increasingly simple access to scientific information and thereby increasing expectations of science’s problem solving abilities, the programme questions conditions and processes of laypersons’ understanding of science. Closely linked with communication science, sociology of science, psychology, empirical education science, and natural science methodology, the programme initially aims to analyse science-related information search on the internet. Further emphasis is put on the reception of science in mass media and entertainment offerings, as well as the communication of scientific ways of thinking and explanatory models in museums and schools.

EU Kids Online

Results on Online Usage by Children in Europe

Everywhere in Europe, children and adolescents use online media, however, they do so on a different scale and under different circumstances. On national and international level, there are various evaluations and results available on the usage, opportunities and risks of online media.

In the project EU Kids Online, the available data on online usage of children were gathered and – against the backdrop of general cultural frameworks - evaluated by international comparison. Thereby countries could be differentiated into different types: it became evident, for example, that in countries with little online experience (e.g. Poland Czech Republic) as well as in countries where online media have been common for much longer (e.g. UK, Netherlands) a high risk of online usage is being observed.

The results of the three-year project, which were presented in London on 10 June, 2009, provide an overview on the available data situation as well as urgent need for research and action. One research gap will be closed with the follow-up project EU Kids Online II, in the course of which an internationally comparative and representative survey on the risks of online usage in over 20 countries is planned to be conducted. The Hans Bredow Institute coordinates the data analysis. Results will be available in 2011.

• Short version of final report (pdf)
• Project description EU Kids Online
• Project description EU Kids Online II
• Website eukidsonline.net

Hamburg Excellence Initiative Supports Graduate School “Media and Communication”

The doctorate programme of the graduate school "Media and Communication" at the University of Hamburg will start teaching in winter semester 2009/2010. The graduate school is sponsor of the interdisciplinary PhD programme of the “Research Center for Media and Communication (RCMC)”. In a nationally exceptional network, the RCMC combines transdisciplinary media research and education of the University of Hamburg and the Hans Bredow Institute with exciting research and doctorate opportunities for junior researchers. Within the scope of the State Excellence Initiative, the graduate school in winter semester 2009/2010 awards ten partial scholarships, each at 800 Euro per month.

GAMES CONVENTION ONLINE 2009

From 31 July to 2 August 2009, the Leipziger Messe presented the GAMES CONVENTION ONLINE – the first separate platform in Europe for what is now the most dynamic market in the game industry: browser, client and mobile games. The GAMES CONVENTION ONLINE was accompanied by an international Dialogue Conference on 31 July and 1 August as part of the Business Center in Leipzig. The media research institute at Hamburg University, the Hans Bredow Institute, is the specialist cooperation partner and in consultation with the Leipziger Messe designed the two-day conference programme. The shared aim was to facilitate fruitful exchange of experiences, findings and perspectives between the industry, scientific research and social protagonists.

• Research and Transfer Centre "Digital Games and Online Worlds" (German)
  
• further information on GAMES CONVENTION ONLINE
• project description and results

In its research and transfer centre "Digital Games and Online Worlds", the Hans Bredow Institute takes an interdisciplinary look into the phenomenon of gaming. Through pure research, but also with product and sector-specific studies, it sets out to contribute to a better understanding of the various social, market economy, technological and societal factors influencing digital games and online worlds. With the "Spielen im Netz“ study ("Gaming on the Net") which it presented in 2008 on the systematisation of the phenomenon "online games", the institute provided a basis for specialist discussion of this type of game.

The Dialogue Conference at the GAMES CONVENTION ONLINE was built around three key topic sections dedicated to the areas of "Market, Technology & Products", "Use & Potential" and "Society & Policy".

The section "Market, Technology & Products" dealt with the economic development of online and mobile games. It looked at the existing product categories and trends, the characteristics and peculiarities of the industry as well as convergence developments. The relationship of the still young industry to other branches of industry, as well as the status of Germany as production location, were also on the agenda.

The second basic section "Use & Potential" was primarily concerned with empirical investigations. Here, studies on use, analyses of use, potentials and risks were examined, as well as the emergence of online and mobile gaming communities.

Finally, the topic section headlined "Society & Policy" examined socio-political questions relating to the issues of protection of children and young people, data protection, consumer protection and in-game regulation. The core of conference activity was accompanied by plenary speeches given at the beginning and at the end of the event.

Further information on the conference and speakers is available at www.gamesconvention.com.

GAMES CONVENTION ONLINE Conference 2009

Dialogue Conference on Browser-, Client- and Mobile-Games on 31 July/1 August 2009 in Leipzig

About 100 national and international speakers and panelists from business, research and politics participated in the first international dialogue conference “Games Convention Online Conference” which took place in Leipzig on 31 July and 1 August in the context of the “Games Convention Online 2009”. The conference on status and future of the online and mobile games industry was designed by the Hans Bredow Institute and looked at topics ranging from business, usage and society in three parallel sections from different perspectives. Through an exchange of views, insights and self-conceptions, the Hans Bredow Institute aimed at a fruitful dialogue between different protagonists and a better understanding of system peculiarities, decision-making processes and backlashes. ... more

Internationales Handbuch Medien — the Fundamental Work on Worldwide Media Development

28. Edition now available!

Legal and organisational foundations – most important protagonists – offerings and usage – status of convergence – in 40 European countries and 43 more states worldwide – data, background and analyses on over 1,300 pages

Hans-Bredow-Institut (ed.): Internationales Handbuch Medien. [International Media Handbook] Baden-Baden: Nomos, 28th edition 2009, 1.308 pp., hardcover, 128,– EUR, contents as pdf-document (German), order information

“Due Consideration – Humanities in Hamburg – 60 Years of Basic Law“

The year 2009 is a significant year constitutionally – three anniversaries coincide: on 27 May 1849 the constitution of the German Reich, the first enacted democratic constitution, was proclaimed by the constituent National Assembly; on 11 May 1919 the Weimar Constitution was enacted; and on 8 May 1949 the Parliamentary Council adopted the Basic Law, which was proclaimed and signed on 23 May 1949 in Bonn.

The event series “nachgedacht – 60 Jahre Grundgesetz” [Due Consideration – 60 Years of Basic Law] from 24 March to 19 May 2009 spent five evenings examining the topics of exemplary dimensions of the Basic Law, legal, social and political, as well as the way it has been received in the arts.

The Hans Bredow Institute organised the third evening of the series: Professor Dr. Wolfgang Hoffmann-Riem, until 2008 a judge at the Federal Constitutional Court and honorary member of the Institute’s board, joined Wolfgang Schulz, director of the Hans Bredow Institute, in providing insight into the work of the Federal Constitutional Court on the issue of the freedom of opinion, as guaranteed by Article 5 of the Basic Law, and also elucidated verdicts of the Federal Constitutional Court, on freedom of opinion to demonstrate  how a constitution “learns”.

Information about the individual topics, dates and lecturers, as well as about participating institutions can be found at www.nachgedacht-hamburg.de.

Alongside the Institute, participating institutions were the Academy of Sciences in Hamburg, Bucerius Law School, the Hamburg Institute for Social Studies, the State and University Library Carl von Ossietzky as well as the ZEIT Foundation Ebelin und Gerd Bucerius.

Project on Prevention of Dominant Influence on Public Opinion

Current regulations to prevent dominant influence on public opinion very much focus on television. However, other media markets and up- or downstream markets are being considered for reviewing whether a company acquires dominant influence on public opinion. In order to make a statement on the impact of different media and providers on public and individual opinion-forming, the Hans Bredow Institute has made the prevention of dominant influence on public opinion a major research area. An interdisciplinary study group examines processes of media effects and the development of publicist and economic markets in order to draw conclusions for the advancement of media-specific concentration control. >> project description

Internet Governance

Lecture by W. Schulz at the Asia Pacific Insitute for Cyber Law Studies in Beijing, May, 22nd 2009

The lecture gave an overview of the German regulatory framework concerning the governance of the internet. While the federal republic has the competence to regulate the telecommunication, the competence to ensure the functioning of the media system is in the hand of the 16 states. The interplay between telecommunication and media law has been addressed. Even so, the question of the liability of internet service providers set out in the German Act for Telemedia Services. Finally, instruments to limit the dispersion of spam were explicated.

Cultural Identity and Diversity

Lecture by W. Schulz at the Communication University of China (CUC) in Beijing, May, 22nd 2009

Culture is an integral part of a democratic society and essential for the self-concept of a nation. Creative processes can initiate new developments within the society. The lecture outlined the legal framework of the German cultural policy with a focus on the promotion of cultural diversity. The question was addressed, why new media, especially the internet, should be understood as an integral part of the culture of a modern society. Examples how such new cultural forms are promoted in Germany have been given (reward for computer games, “A Net for children”-initiative).

Regina McCombs: How US Companies are Using Social Media Tools Like Twitter, Facebook and Digg in News Gathering

We grabbed the chance of her visiting Hamburg and at very short notice were able to win over Regina McCombs, renowned US-expert for online journalism, for a lecture plus discussion. The joint event of the Akademie für Publizistik, the Institute for Journalism and Communication Studies and the Hans Bredow Institute took place at the University of Hamburg, Institute for Journalism and Communication Studies on Monday, 18 May 2009.

More and more news agencies in the United Stated of America use social networking tools in order to gather news as well as to spread their articles. Which role do Twitter, Facebook and others currently play, which services are most interesting for newspapers and TV stations and what trends are noticeable?

Regina McCombs teaches at the renowned School for Journalists, Poynter Institute, Florida, and is an expert for multimedia reporting, online journalism and web2.0 as well as a connoisseur of newspapers in the United States.

• Interview with ReginaMcCombs on OnlineJournalismus.de

Financing of High-Quality Content

New ways of advertising, new funding strategies and their influence on programme content and journalistic quality – over 100 participants from science, economy and legal consultation attended the conference of the Alcatel-Lucent Stiftung, the Hans Bredow Institute and the Media Authority Hamburg/Schleswig-Holstein at the International Maritime Museum in Hamburg on 9 June 2009.

• Programme (German, pdf-document)

Refinancing media through advertising is becoming more and more difficult. This leads to increasing relevance of new forms of advertising and financing. Against this backdrop, the conference aimed to discuss opportunities of new models, for example product placement and micro financing, from both a practical and a scientific point of view, and to further comment on their risks for high-quality content.

In the first part of the event, representatives of broadcasting organisations, production companies and the advertising industry discussed the potential of new ways of advertising and refinancing as well as their impact on practice.

The second part focused – from a scientific point of view – on how new strategies of financing affect the provision of quality content and how high-grade journalism may be protected and supported with regard to the conditions of net economy. This also involved taking a look at new offers, such as user-generated content, and their contribution to public communication.

Programme

09:30 Opening

Thomas Fuchs, Director Media Authority Hamburg/Schleswig-Holstein
Dr. Nikolas Hill, State Council Office for Culture, Sports and Media
Alf Henryk Wulf, Chairman of the Board Alcatel-Lucent Germany and Trustee Alcatel-Lucent Stiftung

10:00 Chancen von Product Placement und neuen Werbeformen für die Marktbeteiligten im privaten Rundfunk (Opportunities of Product Placement and New Ways of Advertising for Involved Parties in Private Broadcasting)

Talk:
Marc Schwieger, International Creative Director and Partner Scholz & Friends

Panel Discussion:
Martin Hoffmann, Chairman of the Board MME Moviement
Martin Krapf, Managing Director IP Deutschland
Marc Schwieger, International Creative Director and Partner Scholz & Friends

Moderation: Dr. Friederike Grothe, Grothe Medienberatung

12:00 Lunch

13:00 Rechtsprobleme integrierter Werbung (Legal Issues of Integrated Advertising)

Introduction to the Topic

Dr. Wolfgang Schulz, Director Hans Bredow Institute

Trennungsgebot - letzte Bastion der Werberegulierung oder vormoderne Illusion? (The Principle of Separation - Last Bastion of Advertising Regulation or Pre-Modern Illusion?)

Disputation:

Prof. Dr. Karl-E. Hain, Institute for Media Law and Communication Law, University of Cologne
Prof. Dr. Karl-Heinz Ladeur, Research Centre Law and Innovation (CERI), University of Hamburg

Die neuen Vorschriften zum Product Placement (New Regulations of Product Placement)

Dr. Stefan Engels, Partner Lovells

14:00 Ökonomische Analysen zur Finanzierung von Qualitätcontent (Economic Analyses of Financing High-Quality Content)

Ende der Quersubvention von Qualität? Aktuelle Kostenstrukturen der Medienproduktion (No More Cross-Subsidisation of Quality? Current Cost Structures of Media Production)

Dr. Klaus Goldhammer, Managing Director Goldmedia

14:20 Coffee Break

14:40 Erlösmodelle im Netz: Zwischen Paid-Content und Link-Economy (Revenue Models on the Internet: Between Paid-Content and Link-Economy)

Dr. Holger Schmidt, Frankfurter Allgemeine Zeitung

Discussion

15:15 Produktion von Qualitätscontent (Production of High-Quality Content)

Verlegerische Perspektiven der Qualitätsfinanzierung (Perspectives of Quality Financing for Publishers)

Dr. Rainer Esser, Managing Director ZEIT-Verlag

Qualitätsjournalismus vor neuen Herausforderungen (High-Grade Journalism Facing New Challenges)

Prof. Dr. Volker Lilienthal, Augstein-Stiftungsprofessur, University of Hamburg

Discussion

16:15 Coffee Break

16:45 Qualitätscontent im Wandel. Ersetzen neue Angebote klassische Medien? (High-Quality Content in the Course of Time. Will New Services Replace Classic Media?)

Die digitalen Pioniere - ein gemeinwirtschaftliches Modell auch für Deutschland? (Digital Pioneers – A Non-Profit-Making Model for Germany?)

Volker Agüeras Gäng, politik-digital

User-generated-Content als Qualitätsmedium? (User-Generated Content as Quality Medium?)

Dr. Axel Bruns, Queensland University of Technology

Medien als Institutionen (Media as Institutions)

Dr. Dieter Klumpp, Director Alcatel-Lucent Stiftung

18:00 Closing Remarks and Outlook

Prof. Dr. Gabriele Siegert, Institute for Science of Journalism and Media Research, University of Zurich

18:15 Reception