Michael Grimm, M. A.

Michael Grimm, M. A., studied Media and Communication Science at the Universities of Hamburg, Erfurt and at Vancouver Island University (Nanaimo, B.C., Canada). During his master program, he focused on mobile and visual communication (particularly on the concept of visual framing) and completed his degree in 2012 with a thesis on "Types of Visual Frames and Their Effects".

Since October 2012 Michael Grimm is a junior researcher at the Hans-Bredow-Institut within a project of the Competence Network on Complementary Medicine in Oncology (KOKON) that is funded by the German Cancer Aid (Deutsche Krebshilfe). In this, he firstly analyses media representations of complementary medicine and their reception by cancer patients, and secondly works on a concept for a need-oriented and quality-secured information platform for patients and medical experts on this medical field.

In his dissertation project, Michael Grimm studies audiovisual framing in health communication. Therefore, he examines audiovisual representations of areas of medical uncertainty and their reception.

Together with Eva Boller (University of Hamburg), he conceptualized and organized the international symposium "Building the Frame(work) - Discussing Methodological Challenges of Applying Content Analysis in Visual Framing Research", that was hosted by the Hans-Bredow-Institut on 11-12 October 2013, in Hamburg.

For the annual meeting of the International Communication Association (ICA), Michael Grimm and Maria Luna (Universitat Autònoma de Barcelona) organized the "ICA Young Scholars Preconference on Visual Methods", that took place at the Universidad del Turabo in Gurabo (Puerto Rico) on 21 May 2015.

In the bachelor program of the Institut for Media and Communication at the University of Hamburg, he has taught several courses on media conception and media analysis.

Michael Grimm is a member of the International Communication Association (ICA) and the European Communication Research and Education Association (ECREA). Since 2012 he has been Student Representative of the ICA Visual Communication Studies Division. His primary research interests are in the fields of visual communication (especially visual framing), health communication, media reception and effects, media use in the context of media convergence as well as empirical methods of communication science.

Latest publications

  • Grimm, M.; Wahl, S. (2014): Qualität aus Patientensicht: Aspekte zur Bewertung der Medienberichterstattung über Komplementär- und Alternativmedizin in der Onkologie [Quality from a Patients' Perspective: Aspects of Evaluating Media Coverage on Complementary and Alternative Medicine in Oncology]. In: E. Baumann, M. R. Hastall, C. Rossmann, A. Sowka (Hrsg.), Gesundheitskommunikation als Forschungsfeld der Kommunikations- und Medienwissenschaft. Baden-Baden: Nomos, pp. 177-189.

  • Grimm, M.; Wahl, S. (2014): Transparent und evident? Qualitätskriterien in der Gesundheitsberichterstattung und die Problematik ihrer Anwendung am Beispiel von Krebs [Transparent and Evidence-based? Quality Criteria in Health Reporting and the Challenge of Their Application Using the Example of Cancer]. In: V. Lilienthal, D. Reineck, T. Schnedler (eds.), Qualität im Gesundheitsjournalismus. Perspektiven aus Wissenschaft und Praxis. Wiesbaden: VS Verlag für Sozialwissenschaften, pp. 61-81.

List including older publications

Latest lectures

  • "Von smarten Uhren und digitalen Spuren. Potenziale und Risiken digitaler gesundheitsbezogener Daten [On Smart Watches and Digital Traces. Potentials and Risks of digital health-related data]", invited talk by M. Grimm in the context of the lecture series "Gesunde neue Welt [Healthy New World[" of the Forum Offene Wissenschaft on 25 January 2016 at the University of Bielefeld, Germany.

  • "Ethical Implications of Visual Framing in Mediated Health Communication from a Reception Perspective", presentation by M. Grimm at the ICA annual meeting on 24 May 2015 in San Juan, Puerto Rico.

  • "How to Find an Alternative? A Typology of Cancer Patients’ Information Behavior Regarding CAM", presentation by M. Grimm und S. Wahl at the ICA annual meeting on 23 May 2015 in San Juan, Puerto Rico.

  • "Representation and Reception of Complementary and Alternative Medicine on Television. An Audiovisual Framing Analysis of Medical Uncertainty", poster by M. Grimm at the ICA Young Scholars Preconference on Visual Methods on 21 May 2015 at the Universidad del Turabo in Gurabo, Puerto Rico.

  • "The Right Information at the Right Time. On the Information Behavior of Cancer Patients in the Course of Disease [Die richtige Information zur richtigen Zeit. Zum Informationsverhalten von Krebspatienten im Krankheitsverlauf]", presentation by M. Grimm, S. Wahl, C. Lampert, J. Ebenau and L. Eißfeldt at the 2nd meeting of the ad-hoc-group Health Communication of the DGPuK on 22 November 2014 in Mainz, Germany.

  • "A Gentle Cure? The Audiovisual Framing of Complementary and Alternative Cancer Medicine in Television Coverage", presentation by M. Grimm at the 5th European Communication Conference (ECREA) on 15 November 2014 in Lissboa, Portugal.

  • "Looking for an Alternative Empowerment of Cancer Patients Through Media?", presentation by S. Wahl und M. Grimm at the 5th European Communication Conference (ECREA) on 13 November 2014 in Lissboa, Portugal.

  • "What is Visual Framing Research? A Systematic Overview of an Emerging Field of (Visual) Communication Research", lecture by S. Geise and M. Grimm at the ICA conference on 24 May 2014 in Seattle, WA.

List including older lectures


Michael Grimm, M. A.

Rothenbaumchaussee 36
20148 Hamburg
Tel. +49 40 450217-86
Fax +49 40 450217-99