PD Dr. Wiebke Loosen

PD Dr. Wiebke Loosen studied Communications at the University of Münster, where she was also a researcher and assistant until in 2000 she changed to the University of Hamburg. In 2006/2007 she acted in place of a professorship for communication studies focusing on online communication and communicator research at the LMU in Munich.

In 2010, Wiebke Loosen habilitated on the subject „Transformationen des Journalismus und der Journalismusforschung“ [Transformations of Journalism and Journalism Research] at the Faculty of Social Studies Faculty at Hamburg University.

Since 1 April 2010 Wiebke Loosen has been a senior researcher at the Hans-Bredow-Institut.

In her research, she focuses on the areas of journalism research, online communication and methods of empirical communication research. Wiebke Loosen is a member of the board of trustees of the Akademie für Publizistik, and co-editor of the series "Aktuell. Studien zum Journalismus” [Topical. Studies on Journalism].

Latest publications

  • Schmidt, J.-H.; Loosen, W. (2014): Both Sides of the Story. Assessing Audience Participation in Journalism through the Concept of Inclusion Sistance. In: Digital Journalism. DOI: 10.1080/21670811.2014.930243

  • Heise, N.; Loosen, W.; Reimer, J.; Schmidt, J.-H. (2014): Including the Audience. Comparing the Attitudes and Expectations of Journalists and Users towards Participation in German TV News Journalism. In: Journalism Studies, Jg. 15, H. 4, S. 411–430. doi: 10.1080/1461670X.2013.831232.

List including older publications

Latest lectures

  • „Between Proximity and Distance: The Balance in the Transforming Journalism-Audience Relationship as a Criterion for Media Quality?“, presentation by W. Loosen and J. Reimer at the Pre-Conference „Media Performance & Democracy – Defining and Measuring the Quality of News“ of the „66th Annual Conference“ der International Communication Association (ICA) on 9 June 2016 in Fukuoka, Japan.

  • "When Data Become News: A Content Analysis of Data Journalism Pieces", lecture by J. Reimer and W. Loosen at the „Future of Journalism Conference 2015: Risks, Threats and Opportunities“ on 10 September 2015 in Cardiff (together with Fenja Schmidt).

  • “It’s just not my thing” – Why Audience Members don’t Use Participatory Features of (Online) News Media. Insights from Four German Case Studies”, paper presented by N. Heise, J. Reimer, J.-H. Schmidt and W. Loosen at the 5th European Communication Conference (ECREA) on 15 November 2014 in Lissboa, Portugal.

  • "Assessing Audience Participation in Journalism through the Concepts of Inclusion Level and Inclusion Distance", lecture by J.-H. Schmidt and W. Loosen at the conference "Future of Journalism" at Cardiff University on September, 13, 2013 in Cardiff.

List including older lectures


PD Dr. Wiebke Loosen

Rothenbaumchaussee 36
20148 Hamburg

Tel. +49 40 450217-91
Fax +40 40 45 02 17-99