New Project for Children and (online) Advertising

Federal Ministry for Family Affairs and Media Authority of North Rhine-Westphalia awarded joint research contract to the Hans Bredow Institute

  • Children and (online) Advertising. Forms of Advertising, Cross-media Marketing Strategies and their Reception by Children

Nowadays, children use the Internet at an increasingly young age - especially as new virtual playground. There, they come upon a variety of forms of advertising and other commercial communications, as - in the end- all commercial websites want to be financed somehow.

What are the specific forms and types of online advertising that  primary pupils face? To what extent and at what age are they able to recognize internet advertising as such and can distinguish this from non-commercial communications? Do they notice forms of hidden advertising, e.g. product advertising in form of editorial content? What requirements regarding the interpretation and reflection of commercial content do the children face? These are some of the key research questions of a newly started, interdisciplinary research project, jointly commissioned  by the State Media Authority of North Rhine-Westphalia (LfM) and the Federal Ministry for Family Affairs, Senior Citizens, Women and Youth (BMFSFJ). The Hans Bredow Institute for Media Research will conduct the study.   »»

News

Sascha Hölig Senior Researcher at the Hans Bredow Institute

In January 2013, Sascha Hölig PhD joined the team of the Hans Bredow Institute. Sascha studied Media Studies (Communications), Sociology and Philosophy at the Friedrich Schiller University of Jena as well as at the International School of Social Science of the University of Tampere (Finland). In his Master’s thesis he examined the journalistic selection criteria in determining topics and in presenting molecular medicine in TV science magazines. From May 2007 to April 2011, he worked for the Chair in Empirical Communication Studies (Prof. Dr.   »»

Prof. Shulamit Almog as Guest Researcher at the Institute

From mid-July until mid-September 2012 Prof. Shulamit Almog, Professor of Law at the University of Haifa and director of the PhD Program of the faculty, has worked as guest researcher at the Hans Bredow Institute. Her academic research is on law and literature, law and film, law and digital culture, and on children's and women's rights.

Public event with Shulamit Almog on August, 8th 2012   »»

Children rarely get help from online services

Existing reporting tools do not work – only one in ten (13%) of children who were upset on the Internet reported this through an online reporting mechanism, highlighting the fact that the industry needs to do much better. This is one of the strong conclusions of a new report from the EU Kids Online project. On July 11th the Internet industry presentes their efforts to keep children safe online in a meeting hosted by the European Commission.  In a new report looking at industry strategies compared to what children actually do online, researchers around Europe recommend that industry focus more on child-friendly communication and accessible tools.

The report also reveals that one in five children have seen potentially dangerous internet content such as websites which promote anorexia and suicide techniques.   »»

Governance, Regulation, Innovation and Emerging Social Conventions in Changing Media Environments

Long-term collaboration between the Hans-Bredow-Institut, Hamburg, and the ARC Centre of Excellence for Creative Industries and Innovation (CCI), Brisbane, is financed by the German Research Funding Deutsche Forschungsgemeinschaft (DFG)

Ongoing media change and associated shifts in the wider media ecologies require us to rethink current media governance and regulation frameworks; the development of new social conventions by user communities within specific media environments especially in new and social media must be recognised in this process, and media policy must begin to engage with the social conventions established by users themselves, but also with the structuring power that is inherent in the “technological architecture” of hardware and software configurations, the code. This is also a question of media innovation – in collaboration between media organisations, technology developers, regulatory bodies, and the user communities themselves. Today, the governance and regulation of digital media requires international and interdisciplinary collaboration, which is what this project will deliver. Through this collaboration, we aim to develop models for the governance of self-organising and adaptive open systems.   »»

EU Study on Indicators for Independence of Audiovisual Media Services Regulatory Bodies now available

The independence of regulatory bodies in the field of audiovisual media can not be measured mathematically; however, indicators that indicate risks and detrimental constellations potentially allowing external parties to influence the independence of media regulators can be found. These indicators have been identified by the EU study "Indicators for Independence and Efficient Functioning of Audiovisual Media Services Regulatory Bodies" which was carried out by a research team led by the Hans Bredow Institute. Besides drafting a theoretical framework for regulatory independence the study was able to theoretically deduce, empirically establish and – at times – qualify a number of indicators for the independence of media supervision. As a service of transfer into practice, a ranking tool has been developed from the numerous indicators. This tool provides an opportunity for regulators, governments, agents of civil society and finally also for the European Commission to roughly analyse whether and – if applicable: where – regulators are vulnerable as far as their independence is concerned.   »»

Events

Human Rights, Peace, Conflicts, and Media in India

Colloquium with Dr. Padma Rani, Associate Professor at Manipal Institute of Communication, Manipal University,  Manipal, India, on Mai 30, 2013, 6-8 p.m., in the library of the Hans Bredow Institute, Heimhuder Straße 21, 20148 Hamburg, free entrance,  registration required by Mail info@hans-bredow-institut.de
  »»

Publications

Coming in April: M&K 2/2013

with articles about journalists’ ideas of media effects, about information-seeking behavior between energy policy and energy saving, about the significance of group processes to reception enjoyment, with a critique of system theory approaches to advertising, and an outline of media change through innovation, co-evolution and complexity ... contents

Published: M&K 1/2013

with an integrative model about emotional framing effects on Attitudes, articles about media use and issue perception in political milieus, about the relationship between the referendum on “Stuttgart 21” and indirect media effects, Internet policy activism in Germany, and the truth of Public Relations  ... Contents

Hint: How to Cope and Build Online Resilience?

Findings from the project EU Kids Online, edited by L. d'Haenens, S. Vandoninck and V. Donoso, V., report for download (pdf-file)

Published: M&K 4/2012

with articles about news media‘s contribution to democracy in an international comparison, about role conflicts of Freelance Journalists with secondary employment in the field of PR, about the role of Digital Media in transcultural  / transnational discourses, the state and significance of music research of German radio stations, and a specific form of institutionalization of science in Germany, the so called "An-Institute" ... Contents

Hint: Children, Risk and Safety on the Internet

Research and Policy Challenges in Comparative Perspective, edited by Sonia Livingstone, Leslie Haddon

and Anke Görzig. With contributions from members of the EU Kids Online network from a broad range of European countries, this book captures the diverse, topical and timely expertise generated by the network, reflecting the different aspects of the EU Kids Online project.   »»

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