Expecting the Personal Trainer at Home. Potentials of Entertaining Communication Strategies

The upcoming challenges of the "Krankenkassenkommunikation 2009" [Health Insurance Communication 2009] are the focus of the eponomous Conference, held on 26. September 2008 and hosted by the Faculty of Communication Science at the WWU Münster and the Company LexisNexis, also in Münster. In her lecture „Wenn der Personal Trainer nach Hause kommt: Potenziale unterhaltsamer Kommunikationsstrategien“ [Expecting the Personal Trainer at Home. Potentials of Entertaining Communication Strategies], Claudia Lampert presented an approach to promoting health-related messages in fictional TV-Offerings (f.ex. soap operas) and computer games (keyword: Serious Games for Health) within the scope of the Entertainment-Education-Conceptual Approach. Other speakers introduced various perspectives and approaches aimed at improving communcation between insurers and the insured. Further Information (pdf-file, in German only)