Quality of TV from the Viewers' Perspective

On behalf of the State Media Authority North Rhine-Westphalia (LfM), the Institute compiled an expertise on the topic "The Perspective of the Viewers: Pilot Survey for a Regular Monitoring of Perceived Qualities of Television". Such a survey among viewers is intended to emphasise the public perspective in the discourse about qualities and problems of the development of television.

The pilot survey particularly explored international experiences as to how an instrument for inquiry should look, which does not only document the preferences of usage as reflected in the ongoing viewer measurements, but which also covers quality assessments beyond individual preferences.