COST Programme "Transforming Audiences – Transforming Societies"

At the end of 2009, a new project “Transforming Audiences – Transforming Societies” (Action ISO906) was established within the context of the COST programme (European Cooperation in Science and Technology). The action aims to support international cooperation regarding audience and reception studies (see also www.cost-transforming-audiences.eu). Uwe Hasebrink represents the Hans Bredow Institute in this action's management committee. The project is structured in four working groups dedicated to the following topics: 

1) New media genres, media literacy and trust in the media

2) Audience interactivity and participation

3) The role of media and ICT use for evolving social relationships

4) Audience transformations and social integration

Following preparatory meetings in Brussels in March 2010 and in Lissabon in November 2010, the network organized its first symposium on the topic “New challenges and methodological innovations in European media audience research” in Zagreb in April 2011. The second symposium will take place prior to the international conference “Transforming Audiences” in London from 31 August to 2 September 2011.