The Adaptation of Public Service Broadcasting to the Multiplatform Scenario
Workshop presenting the results of the project "Redefining and Repositioning Public Service Broadcasting in the Digital and Multiplatform Scenario - An international Comparative Analysis within the European Union", February 6th 2012 - 09:00 to 15:00, Hanse-Office in Brussels, free attandance, registration required
Date: February 6th 2012 - 09:00 to 15:00
Venue: Hanse-Office in Brussels, Av. Palmerston 20, B-1000, Brussels
Free attandance / Registration is required (deadline: Jan. 27th 2012)
This workshop wanted to analyse the current transformations as well as the extension experienced by Public Service Broadcasting due to technology innovation. Both factors have resulted in relevant conflicts and discussions within the media market, which have also fostered an intense political debate.
By means of presenting the results of the research project "PSB-Digital: Redefining and Repositioning Public Service Broadcasting in the Digital and Multiplatform Scenario - An international Comparative Analysis within the European Union", which has been funded by the Marie Curie Programme and hosted by the Hans Bredow Institute for Media Research, together with to the participation of relevant speakers, this workshop aimed to provide valuable insights and knowledge about a major political and professional issue within the European media scenario.
Programme
09:30 – 10:00 Registration
10:00 – 10:15 Welcome & Presentation
“Researching Public Service Media at European Level and with the Support of the European Commission’s Marie Curie Programme”
Prof. Dr. Uwe Hasebrink, Director of the Hans Bredow Institute for Media Research (Hamburg, Germany)
10:15 – 11:00 PSB-Digital Project: Presentation of results
“Redefining and Repositioning Public Service Media in the Multiplatform Scenario: Challenges, Opportunities and Risks”
Dr. Roberto Suárez Candel, Marie Curie Researcher, Hans Bredow Institute for Media Research (Hamburg, Germany)
11:00 – 11:15 Questions & debate
11:15 – 11:45 Coffee Break
11:45 – 12:45 Professional / Academic Debate Panel
“Adapting Public Service to the ‘Anything, Anywhere, Anytime’ Paradigm: National Strategies in Germany, Poland and Spain”
Mr. Niels Rasmussen, NDR Online & Multimedia Department (Germany)
Mr. Wiesław Łodzikowski, TVP Technology Director (Poland)
Mr. Ignacio Gómez, RTVE Director of Interactive Media Programmes (Spain)
Prof. Dr. Barbara Thomaß, Ruhr University Bochum (Germany)
Dr. Michał Głowacki, Warsaw University (Poland)
Dr. David Fernández-Quijada, Autonomous University of Barcelona (Spain)
Moderator: Dr. Roberto Suárez Candel
12:45 – 13:00 Questions & debate
13:00 – 14:00 Lunch Break
14:00 – 15:00 Supranational Debate Panel
“Regulation and Accountability: Shaping the Extension and the Future of Public Service Media”
Dr. Anna Herold, European Commission, DG Information Society & Media
Mr. Jan Malinowski, Council of Europe, Head of the Media Division
Mrs. Nicola Frank, European Broadcasting Union, Head of the Brussels Office
Moderator: Dr. Roberto Suárez Candel
15:00 – 15:15 Questions & debate
15:15 – 15:30 Concluding Remarks
Prof. Dr. Uwe Hasebrink
15:30 End of the event – Networking Coffee