European Association for Viewers’ Interests

Television and media users in general belong to the groups who are only weakly organised and who find it difficult to make themselves heard vis-à-vis media companies and media politics and to have their interests included in debates on media politics and programme offers. In the framework of a cooperative project supported by the EU Commission, the Institute, together with partners from several European countries, has investigated which are the instruments that have been developed for promoting and securing of viewers’ interests in 29 European countries and which models and initiatives have been particularly effective.

Following on from the project, the Institute is participating in attempts to strengthen the representation of viewers’ interests at the European level.